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BigSpeak Speakers Bureau is leading the speakers bureau industry in customer loyalty by earning a Net Promoter Score (NPS) of 82 in 2021. Typically, on a scale of -100 to +100, NPS scores for business to business service firms range from 30 to 65, and in the speaker bureau industry, experts estimate the average NPS is 60 to 65. BigSpeak has been able to rise above other firms with superior attention to customer satisfaction.
BigSpeak now joins the ranks of NPS “hall of fame” companies such as Nordstrom, Ritz-Carlton, Zappos, and Costco.
“When we first started tracking customer loyalty,” said Ken Sterling, Executive Vice President of Big Speak, “we would score in the mid-60s or low-70s for NPS, which was pretty good. And we made it our mission to focus on customer satisfaction because that’s the best way to keep clients happy and a wonderful way to get repeat and referral customers.”
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