While having a good site design is important for your company's success, terrible web design and UX mistakes can hurt your Search Engine Optimization performance and overall conversion rate.
1. Design that isn't responsive
You can't provide the best user experience if your design isn't responsive. Instead of saving time, it requires more work, prompting your customers to reconsider their purchase and seek a different alternative.
According to a 2021 statistical estimate, more than 14 billion people utilize their mobile devices to access the internet nowadays. Customers will abandon your site if they can't use the most important functions on their small screens. Your website can adjust to a wide range of screen resolutions and platforms thanks to responsive website design.
2. Ineffective site navigation
One of the most crucial but unappreciated components of website design is navigation. Because many users are still getting used to accessing a mobile site on a small screen, it's vital to think about your website design from all perspectives.
The finest navigation is straightforward to use and comprehend, requiring little guesswork on the part of the user. Your menu should also take into account overall accessibility and user behaviour.
3. Ineffective CTA Design
Your conversion power is concentrated into a single button with call-to-action (CTA) and CTAs. Everything about them must be believable, from the wording to the colour. Color, size, shape, form, position, duration, and wording should all be considered while creating your CTA.
You must consider the various components in light of the preferences of your target audiences. As a result, you'll need to conduct study into psychology and purchasing behaviour to determine the best font combination, design style, and colour scheme, as well as test them before deciding on the best CTA.
Remember that a CTA is clickable if it is visible and pleasant.
4. Cluttered Design
Customers dislike a crowded user interface. So, when designing the layout of your website, try to think like a customer.
When there are several elements on your website, they compete with one another for the user's attention. They're also puzzling, which could lead to users making the wrong decision.
Because the user may neglect your CTA or any important discount, your website's conversion rate may suffer.
5. Withholding Crucial Data
Every designer must regard the page fold as the single most important feature of a website's design. Visitors can assess whether a website is worth their time in as little as a few seconds. This means you only have a few seconds to create an impact on your visitors, which is why the page fold is so important.
6. Ignoring User Experience Aspects
During website development , web designers typically follow specific client directions. Some, on the other hand, fail to consider their target market throughout the process, resulting in the site's end users not using it. The main cause of this is a lack of audience research or muddled user identification. This indicates that rather than facts, you make design decisions based on your preconceptions.
Only very user-oriented websites may get the highest amount of conversions. Understand your users and utilise what you've learned as you build your website.
7. Content with a lot of text
Your pages will be ineffective if there is too much text on them. It will either overwhelm or deflect the attention of your visitors away from taking action. It may be tempting to go into great detail about how excellent your products and services are, but here is where the long-form text of content – eBooks, blogs, and so on – comes into play as part of your marketing strategy – called Content Marketing.
The goal is to say a lot with a little, which is why each internet page's language must be carefully crafted and evaluated for emotional response. It must also be complementary to the design elements!
8. Content of Poor Quality
Each web page should contain at least 300 words, and the more in-depth you can get with your subject, the better. To break up the text and attract readers to interact with your information, consider integrating video or picture content.
