Optimizing your website or other digital assets so that they’re easier to find online is a highly specialized, ever-changing discipline known as Search Engine Optimization, and it’s been around since the dawn of search engines themselves.
Unless you happen to know about things like bounce rates, alt tags, meta descriptions, and keyword density, doing your own search engine optimization will likely be time-consuming, frustrating, and maybe even counterproductive.
This is why so many businesses outsource their SEO to qualified digital marketing professionals (like us!) to save time and money, and to get found online sooner.
To better understand why outsourced SEO is such a hot topic these days, let’s take a look under the SEO hood and see exactly what an SEO specialist does. Then, we’ll tackle the question of whether or not outsourcing your SEO is a good move for your business.
