CreatorIQ today announced that TikTok has named it an official TikTok Marketing Partner—becoming TikTok’s first SaaS-only influencer marketing platform partner.
The integration will give CreatorIQ customers access to key TikTok creator and content metrics that are available in the TikTok Creator Marketplace through the CreatorIQ dashboard. This means brands will have direct access to TikTok’s exclusive first-party insights on audience demographics, growth trends, best-performing videos, and more to help them identify the best creators to work with. CreatorIQ customers can also now plan and execute end-to-end TikTok creator marketing campaigns within CreatorIQ’s Intelligence Cloud.
BEN Group, the entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content, and 605, a leading television measurement and analytics company, today announced findings from their partnership.The partnership, which formed in July 2020, allows BEN to leverage 605’s viewership data for programming across linear TV, enabling brands to better understand the impact and ROI of product placement spend.
605 PLATF0RM®, a web-based application, matches deterministic data from its viewership panel of over 22 million households with household-level data from third-party providers to measure lifts in sales across retail channels, in-store foot traffic, or visits to a website that stem directly from product placements, providing insights for BEN to enact on behalf of its clients.
Influencer marketing allows influencers of a particular niche to spread your brand’s message to a broader audience.
Influencer marketing is more successful because the audience trusts them.Influencer marketing is of two types: Norton.com/setup“Social Media” where influencers spread your brand’s message on their personal social media profiles while in “Content Marketing”, either you create content for influencers or they create it themselves and participate in marketing campaigns.In this article, we will be discussing six types of influencers and how to identify them:Mega InfluencerMega influencers are famous celebrities and prominent personalities with a following of more than “one million”.
Mega influencers charge a hefty amount for one social media post.
Their one post can reach up to 10 million likes, and that is what they charge such a significant amount of money.Benefits of Mega influencer:Massive reach: Mega influencers have a massive following which is perfect if you want to spread brand awareness.Professional: Mega influencers can be reached with the help of agencies, and their specialized team deals with such kinds of endorsements.Trendsetters: Mega influencers are known as trendsetters in the industry, and getting your brand’s name associated with them can create a positive impact.Macro InfluencersMacro influencers are prominent social personalities specialized in their genre with a following of 10k to 999k.
Most of the marketers prefer macro-influencers because they have a broad and loyal audience, thanks to their dedication to one niche.Benefits of macro influencer:Target audience: Macro influencers have a loyal fan base because they are specialized in their niche.
They can be approached directly by brands.Micro-InfluencersMicro-influencers are social media personalities with a strong voice and highly engaged followers.
Finding influencers with a huge following is the next step in promoting your page and merchandise.
Finding these influencers has the advantage of allowing you to send them your products as a gift and then request a review on their page so that their followers can notice your page and buy your stuff.Click here for more info!