1) Minify CSS and JS files
2) Remove old or unwanted pages
3) Remove duplicate entries from all pages
4) Remove old or commented entries from all pages
5) Avoid comments in the pages
6) Configure E-Tags (Entity Tags)
7) Use GET for AJAX requests
8) Make AJAX cacheable
9) Make sure there is no access to non-existing pages which cause 404 errors
10) Do not scale images in HTML
11) Have a custom 404 page
12) Create a favicon – which is small and cacheable
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