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What Is Social Media Marketing?

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What Is Social Media Marketing?

Social media marketing is one of the most effective and inexpensive ways to engage with your audience. In the U.S. alone, there were 233 million social media users this year. To put matters in perspective, the number of social media users in the U.S. is nearly equal to the entire population of Indonesia. You can see why it is so essential for brands who want to reach as many customers as possible to utilize these platforms, and why 92% of marketers use social media as part of their marketing efforts. As of this year, the most commonly used social media platforms are Facebook, YouTube, and Instagram, with TikTok and Snapchat following closely behind.


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