Sports drinks are beverages used in energizing athletes and replacing electrolytes before, during, and after training. The global sports drink market report collated by Market Research Future (MRFR) comprises historical data, current situation, and future trends and opportunities for the period between 2019 and 2023 (forecast period).
Market Scope
The global sports drink market is set to achieve phenomenal growth from 2019 to 2023. High demand for proteins and other nutrients are bound to drive market demand exponentially. Large number of consumers are switching to sports drinks from carbonated beverages due to awareness and changing lifestyles. The willing to pay for drinks due to high disposable income levels can fuel the market revenues considerably.
The growing community of athletes and fitness enthusiasts in developing countries is a growing opportunity for the market. Market players are establishing units and forging distribution channels in order to keep their customers satiated. Development of new flavors and targeting of demographics according to age is a viable strategy being considered for expanding their customer base. Online channels and presence of various e-commerce sellers can lead to new channels of growth for the market.
However, side effects associated with sports drinks can hamper the market growth in the coming years.
Segmentation
The global sports drink market is segmented by ingredient, type, end-user, and age.
By ingredient the global sports drink market is segmented into citric acid, salts & electrolytes, flavors & preservatives, vitamins, carbohydrates, and others.
On the basis of sugar content, it is segmented into hypotonic, isotonic, and hypertonic.
End-users of global sports drink market is segmented into athletes, casual consumers, and lifestyle user.
Age-wise, the global sports drink market is segmented into teens and adults.
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Regional Analysis
Europe, Asia Pacific (APAC), North America, and Rest-of-the-World (RoW) are regions discussed in the global sports drink market.
North America had dominated the market in 2018 and will continue its reign till 2023. This can be attributed to the U.S. which forms a large consumer base for the market. High awareness of consumers and the inclination towards fitness can drive the sales of sports drinks. Celebrity endorsements and influence from the movies have played a vital role in the market. Advertisements via digital channels with the right message and special contests to entice customers can augur favorably for the global sports drink market till the end of the forecast period.
APAC and RoW can contribute to the global sports drink market due to large number of consumption and a large demographic loyal to health drinks. The large population is a plus for the market due to awareness of the populace and their inclination in shopping online. Rising demand for energy beverages can drive up the sales of the market. Positioning of the drinks as well as consumption of drinks at night-time may offer the market new avenues to explore.
Europe is also considered lucrative for the global popular sports drink market. Consumer preference for drinks containing natural or organic ingredients is the selling point of most manufacturers in the region. However, the market may face a slowdown due to healthy alternatives available in soft drinks. Carlsberg is one of the biggest winners due to its manufacture and distribution of the Powerade line of offerings.
Competitive Outlook
Arctico Beverage Company International Inc, Abbott Nutrition Co, Coca Cola, Champion Nutrition Inc, D'angelo, Fraser and Neave Holdings bhd., Monster Beverage Co, Extreme Drinks co, Glaxosmithkline plc, Living Essentials, Britvic plc, Pepsico, AJE Group, and Arizona Beverage Company are notable players of the global sports drink market. Players in the market are expanding their product lines continuously to keep up with customer tastes.
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