Online Real Estate Business in Pakistan

Real estate can be explained as landholdings with perpetual developments to the land, whether it is natural or man-made—including all kinds of essentials, amenities, health facilities. The real estate business in Pakistan is a form of real property investment. This business is in the market for a long time now, a permanent investment or an asset that never fades away or goes out of date.

“It’s not about the money, though that’s nice to have. At the end of the day, it’s really about matching the right buyer to the right seller. We’re matchmakers—real estate matchmakers.”

–Valerie Fitzgerald, The Valerie Fitzgerald Group

Divergence in Real Estate:

There are three different types of investments in the real estate business in Pakistan. It can be Residential Real Estate which includes homes, apartments, condominiums, townhouses, penthouses, etc. The place that is specified for living only.

The second type of realtors can be Commercial Real Estate which is composed of retailers or businesses of all types, office space, hotels, resorts, Arcadians, restaurants, hospitals, and educational facilities.

The space that is only limited for the business purposes

Lastly, there is Industrial Real Estate, which comprises all land and buildings which includes the settlement such as industrial activities, construction, manufacturing, assemblage, warehousing, indagation, storage, and dispensation. Factory-warehouse, industrial parks, light manufacturing buildings. The property is specifically used for industrial purposes.

Real Estate in Digital World:

With the modernization, the invention of different searching tools, accessible software engines, the digital world has been reshaping with the up-to-date trends and fashions. High-tech is deeply rooted in our daily lifestyle in interminable ways. Whether it is about making our lives facile and simple, or endless opportunities and worldwide communiqué, technology has become essential and it is no change in the world of real estate. As companies are continuously trying to meet the essentials of the modern and hi-tech world.

Digital Marketing in Real Estate:

The term that we specifically use in modern business is Digital marketing, in the marketing of the real estate business in Pakistan is all about building up and promoting your exceptional proposition to the world market with the purpose of seeking high-end brands, fascinating clienteles, and customizing projects with the customer and market developments.

It can be possible with the elevation of brands to connect with potential buyers using the internet. It includes not only a click away from email, social media handles, and modified web-based promotion of companies but also includes the audiovisual memos assistance as a marketing network.

Multi-National Beholders:

Digital marketing allows landholders and shareholders to target and reaches an audience out of the vicinity. Advertisement and paid aid ads on different search engines and customized websites of companies benefit to target those who are looking for properties or investments. Realtors or estate agents take benefits to build awareness, generate quality leads, increase credibility along with a brand to fascinate buyers and sellers and keep them updated throughout their buying or selling journey

“Today it’s not about ‘get the traffic — it’s about ‘get the targeted and relevant traffic.’” – Adam Audette

The computerized world has brought easiness and a major effect on productivity in the real estate business in Pakistan. The elimination of interceder for the process of purchase or a sale and takeover of websites with every minor detail about the schemes or projects, the landscapes, amenities, the legal documentation, pricing, and the current housing market.

Online Real Estate business in Pakistan:

Real Estate is one of the most lucrative businesses that have significant impacts on the economy. In Pakistan, real estate investment is made by various estate firms giving solutions to potential customers and investors. Several real estate companies in Pakistan are working to offer a unique luxury living style to the nation. Some of the mainstream companies are as follows and how they are coping with modern technology

• Graana
• Zameen
• Earth-Link Developments
• Sapphire Builders and Associate

Graana:

Graana has been an online real estate company for more than a decade in Pakistan. Graana has been presenting their market-friendly portal with the latest technology built with current apartments, houses, plazas, plots for rent or sale anywhere in Pakistan. The extensive website and portal of graana target worldwide audiences with different blogs on the current real estate market, residential and commercial plots with details of projects including basic facilities, security system, demographic importance, pricing details to seek and intrigue buyers click away.

Zameen:

Zameen is an online marketing portal in Pakistan that enlists realtors, developers, landholders, and assets for rental and wholesale. Their portal aims for projects, rent, and sell business all around the pakistan.Zameen.com has been prominent for their comprehensive forum which not only comprises statistics about ongoing trends but also encompasses the partnered agencies, popular locations for investments, maps, and area guidance with budgets restricted investments.

With their motto “Har Pata, humein pata Hai”. They are gaining the limelight as they are aiming at the modern generation and fulfilling their demands by mastering themselves in state-of-the-art technology.

Earth-Link Developments:

Earth-Link developments initiated in 1984 and thus years of experience they have branched out all over Pakistan. Earth-link has been aiming for excellence in the pitch of Real Estate. They have understood the demand-supply or hot trends in today’s industrialized world and sustained a virtuous name in the business of land properties in Pakistan. With famous and unique projects in Bahria Town, Islamabad like Piano by The Grande, The Grande Park View, and The Grande Business center, they fall in the category of top-notch agencies operational in Country

Sapphire Builders and Associate:

Sapphire Builders is one of the emerging real estate companies in Pakistan that started their business 2 years ago and from that point, they are strived to build their trust to provide contemporary architecture. With their aim and intention of providing their buyers what they desire, technology has been fruitful in this purpose as they are providing information about their ongoing projects on their websites with the use of animated videos, Site videos, and pictures to keep their clients updated and save their timing to visit the site every time for every minor information.

A buyer can easily access the website of Sapphire associates and can see the ongoing or future projects with the basic and minor to the classified details as their motto is:

"We strive to build partnerships through integrity and state-of-the-art infrastructure thus bringing forth our customers’ demands, to help build privileged and premium communities."

With their famous projects underway such as Oak Vista in Muree and Opal Mall and Luxury Suites in Bahria Town, Islamabad. They are making their way to the top high-end agencies