Its rich functionality, enterprise performance, and robust business tools help ecommerce sites effectively meet its customer demands and simplify a number of complex and challenging operations.Core competenciesMagento’s core competencies lie in its ability to boost sales, facilitate business agility, and enhance the performance of ecommerce websites in a significant way.Personalization and customer segmentationMagento helps create a highly personalized shopping experience that can help boost up the conversation rates by displaying a dynamic content, announce promotional offers, adopt the pricing practices that can meet the specific expectations of customers based on certain properties like location, gender, order behavior, wish list, lifetime purchase and many others.
It is also possible to target new visitors based on the products they had searched.Rule based product associationsYou can set automated rules to guide the website what products to be presented to the viewers as part of cross-sells, up-sells, and related products list that is specific to every segment of customers.
a condition based tool allows you to administer the rules letting you target the product suggestions almost effortlessly to enhance sales.Instant purchasesMagento enables boost up the conversion rates of instant shoppers through the instant purchase checkout feature.
The customers can make use of their payment credentials stored earlier to skip the time-taking checkout options.
This is especially a desirable feature for mobile shoppers.Preview and content stagingOne of the most interesting tools of Magento is the ability to enable your teams effortlessly create, schedule and preview a broad range of content updates without any assistance from the IT department.
You can save time by just assigning the rules and products that are specific to the categories based on their attributes like date of creation, price and brand.Responsive design themesWith the power of Magento, it is possible to create websites optimized for any device by leveraging on the built in responsive design reference themes.