The global floor cleaners market analysis report is expected to grow at a stable 4.1% CAGR over the forecast period from 2019 to 2025, according to the latest research report from Market Research Future (MRFR). The global floor cleaners market is mainly driven by the growth of the construction industry in emerging countries, which has given the floor cleaners market plenty of scope to grow in the coming years. This is likely to remain the major driver for the global floor cleaners market over the forecast period. Other drivers and restraints affecting the global floor cleaners market are also profiled in the report, which provides a complete overview of the market’s major drivers and restraints and explains why the market’s trajectory has been the way it has been. The leading players in the global floor cleaners market are also profiled in the report.
Floor cleaners have become a vital commodity in urban areas due to the need to keep houses and commercial complexes clean and free from microbial contamination. The developed world, including North America and Western Europe, has become a saturated market for floor cleaners, with demand stagnant due to lack of new growth in urban centers. In contrast, the floor cleaners market has grown at a rapid growth rate in emerging regions such as Asia Pacific, where the high rate of urbanization has driven a growth in the demand for household utilities such as floor cleaners and more. The growing residential construction in Asia Pacific is likely to become a major driver for the floor cleaners market over the forecast period, as the residential sector consumes more cleaning products than the commercial sector.
Increasing technological development into developing floor cleaners for different kinds of floors and making floor cleaners safer for babies and other vulnerable demographics such as the elderly is likely to remain a key trend in the global floor cleaners market over the forecast period. Floor cleaners based on natural ingredients are likely to become more popular in the coming years, as they are perceived by consumers as being healthier than conventional chemical-based floor cleaners. Natural flavorants are thus likely to be extremely popular in the floor cleaners market over the forecast period.
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Competitive Analysis:
Leading players in the global floor cleaners market include Reckitt Benckiser Group Plc, Zep Inc., S. C. Johnson & Son Inc., Unilever, Procter and Gamble Co., Colgate-Palmolive Company, Henkel AG & Co. KGaA, Kao Corporation, Church & Dwight Co. Inc., Susun Industries, Acco Brands, For Life Products LLC, Bona, The Dura Wax Company, and McBride plc.
In January 2020, Reckitt Benckiser launched a new formulation of Lizol floor cleaner in India, aimed at cement floors. The new solution can permeate cement floors to clean resistant white stains.
Segmentation:
The global floor cleaners market is segmented on the basis of form, type, distribution channel, and region.
By form, the global floor cleaners market is segmented into liquid and powder. Liquid form products dominate the global floor cleaners market, as they can be easily mixed with water in order to achieve comprehensive cleaning. The liquid segment is also expected to exhibit the highest CAGR over the forecast period.
By type, the global floor cleaners market is segmented into ceramic floor cleaners, wooden floor cleaners, marble floor cleaners, and multisurface floor cleaners. The ceramic floor cleaners segment dominates the global floor cleaners market and is likely to remain the leading revenue generator over the forecast period.
By distribution channel, the global floor cleaners market is segmented into store-based and non-store-based distribution. The store-based segment dominates the global floor cleaners market.
Regional Analysis:
Asia Pacific holds the largest share in the global floor cleaners market due to the growing urbanization in the region, which has given rise to significant residential construction in the region. This has directly translated into an increasing demand from the floor cleaners market. The rising awareness among APAC consumers about floor cleaners is also likely to be a major driver for the floor cleaners market over the forecast period.
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