Google is getting smart day by day, which is why it is utilizing new techniques to help its user base target its audience.
If you are wondering what is ad rotation and how does it works? Then you have come to the right place!
In this blog, we will be giving you an overview of ad rotation and how it can help your business. So, let’s get started!
What Is Ad Rotation All About?
Ad rotation helps you to test different ads in a single ad group. It enables you to run multiple ads rather than a singular ad. It gives Google the chance to see which ad combination is more responsive and working well among your target audience.
Since expanded text ads (ETAs) will retire by the next year, Google is more focused on responsive search ads (RSAs.) Therefore, with ad rotation, you can run multiple ads for your campaigns to rotate them and find out which one of your ads is doing well for you.
Read more: https://www.sfdigital.co.uk/blog/what-is-ad-rotation-in-google-ads/
