Great advertising movie? It's simple - many of you can answer - after all, everyone knows advertising and can evaluate it . Or at least he thinks so. For most people, the assessment means mainly whether the advertisement liked it, whether it attracted viewers' attention, or whether something of it stuck in our minds. And in most cases it is, unfortunately, a negative assessment ...
But the more difficult question will be: why did you not like this ad? Or even - what would you change in it to make this advertisement better, more interesting, distinctive among others? This is where the less intuitive and more technical elements come into play - how well was this advertisement shot, how interesting is the story presented in it, what emotions did we move, and how long does the music or the jingle from it "go on our heads"?
Explainer Video Production company - an essential link in creating a high-quality advertising film!
So a good advertisement can be beautiful or funny or scary, but it should always be interesting and extraordinary. However, a good advertising film must always be well planned, well-produced and adjusted to the chosen medium- television, cinema, YouTube, or Instagram or TikTok with vertical frame. Customers do not pay attention to these elements, as long as they are of high quality. This is where the production house appears in its key role - preparing an advertising spot or animation "for the Internet". He usually begins his work on the basis of an advertisement scenario or a drawn storyboard or even a tested animatica (a trial version of an advertisement tested on a selected group of clients). And from the casting of actors, to the selection of music, locations, the shooting of shots and product photos by preparing digital effects or additional graphics, to the last, actually the most important, stage of the so-called post-production (selection of shots, transitions between them, sound synchronization, colorization, special effects and additional animations),
