This question is a complicated one. The answer is akin to the landscape of the music industry. Like the breakout bands and artists that strike the right chord and amass an exponential fanbase, YouTube stars with millions of followers stand to make the most, easily reaching seven figures.
According to Forbes, creator Stevin John, of the hugely popular
kids' channel Blippi, earned $17 million in 2020, in large part from the 8.2
billion views and 27.4 million subscribers he’s racked up on YouTube. That kind
of success is more the exception than the rule, but don’t let that discourage
you.
Sean Cannell, co-author of “YouTube Secrets” and founder of the
Think Media channel, advises new YouTubers to lean on affiliate marketing as
the best way to earn right off the bat. In a video post from 2021, he says it’s possible to pull in $500 a week with the
right niche and strategy.
Earn an audience, and
earn more in the long run
YouTube offers opportunity for all, but it’s not a get-rich-quick
platform. It takes time, effort and an engaged audience to make money on
YouTube. The good news is, with a little motivation and a lot of practice, you
can find ways to earn before the coveted 1,000-subscriber threshold.
Keep these tips in mind as you get started:
·
The more videos you make and
upload, the easier it is to reach the viewing-hours threshold.
·
The better you target your
content to a specific audience or niche (e.g., film photography), the more
likely your viewers will be to subscribe for more.
·
Thoughtful, entertaining videos
are more likely to get views, so it pays to put effort into planning and
production.
·
Don’t discount the power of a
targeted title and standout thumbnail to attract viewer attention.
