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What is event marketing: Guide

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What is event marketing: Guide

Best event marketing


Find out how event marketing works and get inspired by the effective strategies and ideas!

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Home Support Internet Marketing Event marketing

Online event marketing is a type of marketing that implies promoting a brand, product, or service by holding, participating in, or attending events. Event marketing helps build more profound relationships with customers and educate them about your product.

Contents

How does event marketing work?

Importance of Event Marketing

How Effective is Event Marketing?

Types of Events

5 Event Marketing Strategies and Ideas

Examples of Event Marketing

How does event marketing work?

Event marketing can work in several ways. The most obvious is when a brand hosts some occasions. Depending on the event type, it can help you build stronger relationships with customers and prospects, find new partners, acquire leads, and more.

Another strategy is attending events as a guest. In this case, a company representative can local event promotion,products or services or strengthen a brand reputation by showing expertise in the field. Finally, you can sponsor events and increase your brand awareness.

Whatever strategy a brand sticks to, 95% of marketers consider event marketing to be the most important way to achieve business goals. Let’s discover why this opinion is prevailing.

Importance of event marketing

Event marketing importance boils down to growing your credibility. Partners and customers get a chance to interact with a brand in person and find it more trustworthy. This makes events a golden networking opportunity. 75% of business owners say that the chance to make useful contacts is their primary reason for participating in events.


Holding or attending event marketing is a powerful part of a healthy lead acquisition strategy. Large business meetings gather an audience which has an interest in your field, product, or new opportunities in general. Chances are the attendees will become warm leads and loyal customers later on.


Events are an excellent opportunity to boost customer loyalty. People visit conferences or seminars not only to make contacts and absorb new knowledge but also to get away from their routines and have a good time. Such positive experiences create a strong emotional connection with a brand. Thus, holding events may be a good strategy for relationship marketing.


Surprisingly, event marketing helps increase your brand’s online presence as well. 48% of millennials attend events to share their experiences on social media. For businesses, this means higher outreach and brand awareness.


This quick once-over of the event marketing importance gives some hints about how effective this marketing channel is. It's time to delve deeper into the details.


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