11 Global Trends That Will Affect Mobile App Development Companies in 2023

Aiming to stay on top of current trends in mobile app development? You’ll need to stay up-to-date on the latest trends and technologies available, whether it’s to benefit your clients or your own business goals. Here are 11 global trends that will affect mobile app development companies in 2023.

Automation

According to a report from International Data Corporation (IDC), automation will be commonplace across industries and organizations by 2023. The need for mobile app development companies to move quickly will only increase as human workers are replaced with automated processes, requiring more IT support. Further, many mobile app consulting businesses may need to train their clients on how to use applications after automation is implemented. A mobile application development company should create a budget for updating operating systems and other aspects of their software following automation adoption, as it’s a major factor that will affect change management processes. Likewise, MCDs that provide information security will likely have new roles designed specifically around mobile devices while they also continue serving traditional needs related to data privacy and security.

Security Breaches

Some of today’s largest security breaches were caused by third-party vendors that had access to customer information. Mobile app development companies need to pay extra attention to selecting reputable mobile app consultants and mobile application developers—both in terms of experience and expertise, as well as company culture. Many security breaches have resulted from employees sharing login credentials or inadvertently leaving their accounts unprotected. Contractual protections are one way to make sure you are protected, but ultimately, it is up to companies themselves—and those they hire—to take measures to protect customers’ data. Do your homework before entering into a partnership with a mobile app development company Canada firm or the developer; evaluate not only their technology and tools but also their internal practices when it comes to cyber-security.

User Experience (UX)

The design of an app impacts its usability and overall popularity. User experience is important to mobile application development companies looking to create popular apps. As it’s often a mix of art and science, mobile app development companies that have great UX designers have a competitive advantage over those that don’t. It’s hard to measure UX, but improving customer reviews and revenue can be seen as quantifiable benefits when creating successful apps.

Mobility and Virtual Reality (VR)

The most noticeable change that is going to happen, at least as far as consumer behavior is concerned, will be an increased reliance on virtual reality (VR) and augmented reality (AR). As for VR, consumers are already familiar with such devices as Google Cardboard and Samsung Gear VR. In due course, next-generation equipment will become a part of people’s everyday lives. For example, businesses will employ virtual assistants to assist customers in choosing products and services—or simply to learn more about their preferences.

Big Data Integration

Of course, mobile app development firms are aware of big data integration trends, but, likely, many don’t realize just how impactful big data will be for their industry over the next five years. With more consumers using their phones to access mobile apps and cloud-based solutions than ever before, IT professionals will soon have access to massive amounts of valuable analytics—if they know where to look.

Ransomware and Hacking

Cyberattacks are becoming more commonplace, making security a top priority for mobile app development companies. With customer data and sensitive company information at risk, your partner must have a secure infrastructure and processes in place to keep your data safe. Make sure they use protocols such as two-factor authentication and encryption when transferring data. Additionally, check how often your partner is upgrading their firewall software or their website’s platform.

Technology Convergence

The world has become a global community. As mobile devices, computers, and technology merge, business units find themselves working more closely than ever. Some businesses venturing into completely new industries because of their newfound access to resources they never had before. The lines that once separated different industries are becoming increasingly blurred and companies need to be ready for any challenge that comes their way.

Fraud Protection Tools

In today’s Mobile App Development Company industry, fraud is on everyone’s minds. This is because mobile apps have become an easy way for online scammers to steal money from customers who don’t know any better. To protect their company, business owners should invest in tools that can detect and eliminate fraud, like Google Analytics. This tool allows companies to track a wide range of user data and (in some cases) customize content based on user behavior; it also sends out alerts when a user leaves your website or app unexpectedly. Google Analytics isn’t perfect—and we would never recommend buying it as a standalone solution—but it's incredibly useful when used alongside other fraud protection methods.

Cloud-based applications

Gartner predicts that cloud-based applications will make up 75% of all mobile applications by 2022. As more companies rely on offsite servers to store and process data, app developers will need to follow suit. Mobile app consulting services can help enterprises understand how best to use cloud platforms for mobile application development and what security measures should be taken into account. The rise of platform-as-a-service (PaaS) offerings makes it easier than ever for developers to integrate data from various resources into a single, secure application. To remain competitive, mobile app consulting companies must stay abreast of new technology trends and offer clients practical solutions that enable them to benefit from them as well.

Mobile payment apps

Much of mobile payment’s success is due to Millennials. They’re more likely to use their smartphones for mobile payments than other generations and are happy to pay for convenience. As a result, experts predict that mobile payments will become even more popular. Mobile payment apps are here to stay. And with Millennials at the helm, look for them only to expand. As a result, you should be prepared as a mobile app consulting company if you want your business to survive as well. It’s time for companies everywhere to consider how they might tap into millennial spending habits – and figure out how they can make mobile payment apps work for them!