Growing church membership can be tricky sometimes. Churches need congregations that are a primary source of word of mouth. The reputation of your church depends on the valuable church members you have.
In the world of connectivity and the internet, marketing has become more convenient than ever. It is very easy to market your church online to potential members. You can approach people easily through social media, websites, texts, emails, and calls.
Following are some valuable tips to increase your church membership!
1- Give a Welcoming Vibe
Do you go back to a restaurant where you liked the food and the whole vibe? Yes, we all do. A warm, happy, and welcoming vibe is the soul of your marketing strategy. People would want to revisit you if they feel at home.
Churches go out of their way in their events to make new visitors feel comfortable. They assign people to help newcomers at parking, gate, ushering, guiding, and whatnot. The majority of visitors come back if their first experience was excellent.
2- Encourage Friends and Family Gatherings
Encourage your current church members to invite their friends and family to church events and Sunday services. It is a great way to expand your reach. Current members are part of your church. They know your motto, and the way you treat people and they trust you with your teachings.
If you can win their trust the chances are pretty good that they will convince someone in their circle to visit your church. Also, your current church members and volunteers are the primary sources of good word of mouth.
3- Approach New Visitors
Churches arrange connection card booths at their events for new visitors. Once you get the basic information of a new visitor, you can use it to approach them.
There are so many ways to reach your potential church member without making them feel annoyed. You can thank them for their visit and make them feel how honorable you were, you can invite them to an upcoming event or send a gratitude gift.
Since there are hundreds of new visitors you want to approach, you can also use a professional texting service like Text In Church to make your marketing plan effective.
4- Have an Active Online Presence
It is important to have an active online presence through your website and social media platforms. Your website, Facebook, Instagram, and all other social media accounts must be updated. You also have to keep posting regularly to stay connected with your audience.
An active online presence is a great way to tell people you care.
5- Post Testimonials
The best way to have church members is to post client testimonials. You can take feedback from your congregation, volunteers, and visitors and post them online on social media platforms and websites. These testimonials can be in video or text form.
Testimonials are a great way to let others know the experiences people had at your church. It also gives a strong message about your church.
Using some of the basic marketing techniques, you can get connected with potential church members who can add value to your church. Church membership is a great way to make strong connections with your visitors.