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What is Local SEO and How to rank for local search?

Kanchan Verma
What is Local SEO and How to rank for local search?

To rank for local searches doing local SEO is a very important factor. Without local SEO your business is losing a great amount of traffic. Strat doing Local SEO for your business. I will tell you the 5 points of local SEO that will help your business to grow.

1. Find keywords:

Search for keywords that are related to your niche, your keywords must be specific and focused on your business. For example, if you own an Italian restaurant, your keyword should be “Best Italian Restaurant” not Best Restaurant or something else. Always go for long-tail Keywords which contain three or more words. Finding a perfect keyword for your business is a little tough but those Keywords will always help you to rank in relevant search results.

Whether you offer products or services to your customers, you are always solving their problems. To find the best keywords for your business always focus on solving the problems of your clients. You can use keyword suggestion tools like Google Keyword Planner and Ubbersuggest.

2. Get in the local pack:

All of us are familiar with the Google local pack, although we are not familiar with that name. It’s local listing features in google that will take your business to a different level. We know this feature as a Google My Business and listing your business on Google My Business will help your business to rank on local searches. Setup your Google My Business profile today.


3. Make sure your site is mobile-friendly:

Nowadays we are bonded to our mobile phones. We use mobile to find any location or if we want to shop something, everything we can excess through our mobile phone. This is why most searches come from phones. If you are a business owner who has a website and that website is not mobile-friendly, It will be difficult to rank your website on google. For best SEO ranking one factor is to give your audience a great user experience.

4. Organically include your location in your URL:

A URL is a unique identifier to locate something on the web. You can use your keywords on URLs as well even strongly recommend you to add keywords and location in URLs. Changing your URL is not a big deal it’s super easy to do it. If you are a WordPress user so can change your “Slug” with the location keyword or you can contact a developer.

5. Write high-quality, long-form content:

To get in SERPs ( search engine results page ) ranking you have to post high-quality content, it looks super easy but it’s not. To make your content high quality you have to make your content Comprehensive, Useful, Helpful, Educational, Accurate, and The exact answer to your audience's questions.

Kanchan Verma
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