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Web Design and Development Trends for Ecommerce Platform in 2022

SociaLight Digital Marketing
Web Design and Development Trends for Ecommerce Platform in 2022

The pandemic has shown us clearly that going digital is a way to progress in the future. It’s for this reason why even businesses in Dubai with a successful physical presence are investing in digital platforms and websites, especially the ones in the retail industry. Similar trends are visible all over the world. According to NASDAQ, by 2040, 955 of all purchases will happen through ecommerce sites. Ecommerce sales have been growing in the UAE at 23% year-over-year (2018-2022). Just like the rapid acceleration of ecommerce businesses, the trends for ecommerce web design in Dubai are evolving too. 


These practices keep changing every year. Hence, every business owner and professional should keep this in mind when developing an ecommerce website. On that note, let’s brush up on the web design and web development trends of 2022. 


Top Ecommerce Web Design & Development Trends

Any reliable and reputed ecommerce website design company in Dubai should be well versed in the practices that we are about to discuss. But as a business owner, you should be aware of the same.


Web Design Trends


Vertical Alignment of Product Displays

Did you know that more than 68% of ecommerce visitors use mobile phones to access the websites? So, it is not enough to make your website mobile responsive. Your display should cater to the needs of the mobile users too. Vertically aligned product displays are important because they make scrolling on smartphones easier.


360-Degree Image View of Product

A panoramic or 360-degree view of the displayed product adds more credibility to the look and quality of the product. It gives a better idea to the customer about what they can expect on delivery, increasing the chances of a sale. 


Neutral Backgrounds

Neutral and subtle shades are the new rage in web designing for choosing the background. According to experts, it makes the content and the product displays pop against the neutral shades, attracting customers’ attention to the things that require it. 


Web Development Trends


Voice Search

With the growing prominence of voice assistants like Google Assistant, Siri, Alexa, etc. people have become comfortable commanding their devices to get a job done. It’s the reason many developers are integrating voice searches into the ecommerce sites to make shopping easy and enjoyable for the customers. 


Automation in Marketing

The use of advanced process automation tools to simplify marketing initiatives is another visible trend amongst ecommerce platforms. The aim is to simplify the promotional activities and create better engagement with the target audience. 


AI Chatbots

You cannot expect your human customer support to be available for customers 24x7. It is not only a complex approach but also expensive. Integrating AI chatbots to the platforms fixes that problem; as there is someone to take care of the customer’s needs, always.  



Why should you stay updated about the latest trends for web design in Dubai? That’s because such knowledge helps you build an attractive and functional website to drive more customer traffic and sales. 


If you are looking for a reliable ecommerce website development company in Dubai, then Socialight Digital Marketing has the best team to lend you the support. The company has a team of experienced professionals and a global clientele to attest to its credibility and web development skills. Check out their services and request a consultation today.


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SociaLight Digital Marketing
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