Ever since it was first introduced, Google Search has undergone consistent and rapid development.
A significant portion of that evolution was driven over the past ten years, in part by improvements in technology, but also by changes in what users have come to expect. Here are ten opportunities to obtain additional traffic from Google, along with instructions on how to do so. Google has made a consistent commitment to improving the usefulness of search results, in part as a response to the shifting user behavior that has been brought about, most recently, by the new requirements of mobile search.
Organic Search Results in Plain Text
It's more difficult than ever to get to the top of Google's organic search results in plain text. For specific types of questions, such as "how-to" queries, search results containing solely blue links are becoming more and more uncommon. The 10 blue links virtually no longer exist on mobile devices because search results on mobile are shown with a continuous scroll, eliminating the need for consumers to go to the next page of search results.
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