Personalization in small businesses is a crucial component that attracts new customers and retains existing ones. With brick-and-mortar stores, everything is clear - it is necessary to have qualified consultants that advise on products and services based on clients’ needs and preferences.
In eCommerce, the concept of personalization is also not new, and you may already be familiar with some of the approaches. But we live in a time of the ongoing pandemic, rapid digital growth, and increased online sales. As a result, competition in the market is skyrocketing, and so are customer expectations. It means you need to keep yourself tuned to new opportunities that personalization offers.
Many business owners optimize their online stores’ loading speed, enhance eCommerce product site search, take care of proper SEO, and many other things, but keep missing opportunities to personalize the user experience. Too bad for them.
According to Adobe’s 2020 survey of marketers and buyers, they see plenty of improvements from extensive personalization, for example:
- Customer loyalty - 53%;
- Revenue - 49%;
- Customer retention - 43%;
- Cost-of-acquisition - 27%.
The screenshot was taken on the Publitas website
What strategies should you incorporate to drive customers and profits into your working processes? In the following article, I’ll give you some powerful personalization tips that will be relevant in 2022 and provide some examples of their application.
Now, let’s get started.
Top 3 Personalization Features to Implement in 2022
1. Sending Personalized Emails Depending on User Behavior
71% of subscribers say their interaction with emails depends on the level of personalization offered. So don’t ignore this point: provide consumers with the email personalization they expect.
You need to organize the site so that certain actions of your customers trigger a personalized email. For example, if your client has added items to the cart and hasn’t paid for them, you should remind them about it.
This approach can reduce the cart abandonment rate, increase sales, and help customer retention.
2. Demonstrating Recently Viewed Items
People often browse many different products from various brands, especially during sales. But they don’t always want to place an order right away. And when they try to find a specific product later on and can’t do it, the business may miss out on some customers.
If a person visits any product pages, it means these products appeal to them. Therefore, you should organize the “Recently Viewed” section on your site for the client’s convenience. Ensure that the data obtained about the visited items are saved (even if the customer leaves the store and returns later).
3. Proposing a Customer Loyalty Program
Implementing a loyalty program is another way to show the care you shouldn’t neglect. Buyers appreciate that you cherish them, so it’s essential to serve according to their expectations. In return, the customers will give you their loyalty and order more often.
However, the rewards system must be helpful to each client individually. Again, eCommerce personalization comes to the rescue. Replacing the general reward system with a personalized loyalty program enhances usage rates.
Wrapping Up
In this article, I have listed just a few personalization strategies, such as:
- Tailoring email campaigns;
- Showing recently viewed items;
- Developing customer loyalty programs.
These steps can be a great starting point for enhancing your small business development strategy for 2022 and beyond.
E-commerce has been on the hunt (for quite a while now) to find the best way to give their customers a personalized online shopping experience.
This means they’ve essentially been looking for the best ecommerce personalization software.
Read on to discover what you should be looking for when choosing your ecommerce personalization platform.Why Invest in An Ecommerce Personalization Platform?Before we begin telling you what to look for in a software platform, we should first tell you why you need a software platform, to begin with.
And if you haven’t been left behind yet, then unfortunately you will be shortly.
There are so many upsides to these tools, that there’s really no reason not to jump on board.
And this is at the top of our list for good reason- sales.
They say you can find nearly anything you could ever want to know somewhere on the internet.
The same may be said of the always growing internet shopping industry.
One of the leading users of personalization of ecommerce is Shopify.This article will touch on how Shopify stores operate, and the benefits they can experience from personalization for ecommerce.What is Shopify?Shopify is merely a branded e-commerce platform.
The website hosts many different markets for many different things that include:Physical productsDigital productsServices and consultationsMembershipsTicketed experiencesClasses and lessonsRentalsAdding a personalized touch to any of the sort of e-commerce market sites above has the potential to be a marketing win for both the merchants and the customers.
If you’re a Shopify merchant selling guitar lessons, for example, a visitor to your page may not only see advertisements for your awesome guitar school, but they may also see recommendations for amplifiers, books, tuners, or strings you may either use for the class you teach, or that you recommend.
That’s personalization; sections showing related objects to the one being sold, or what other people who purchased the same thing might have purchased as well.Benefits of Shopify PersonalizationPersonalizing your Spotify shop has a number of benefits attached to the practice.
If you’re not using eCommerce Personalization, you’re definitely losing revenue.
In the last year, businesses have lost $756bn because of poor personalization.But if you get it right, you can make huge gains.
Gartner predicts a 15% profit boost by 2020 for those who successfully handle personalization in eCommerce.In this guide, we’re going to show you some eCommerce personalization examples to inspire you so you can see your own lift in sales.What is eCommerce Personalization?How about we start with an eCommerce personalization definition:Web-based business personalization means indicating individualized offers, item proposals, and other substances to your guests dependent on their past activities, socioeconomics, and other individual information.Personalization guarantees that your offers are applicable.It's difficult to over-underline the significance of personalization in eCommerce.
The most recent eCommerce personalization patterns recommend that guests need more, instead of less personalization.
As per Janrain, 74% of individuals abhor being demonstrated unessential substance.
Ecommerce platforms have to work hard to get customers to their platform.
A good marketing strategy is the only source through which businesses can expand themselves online.
We often receive requests where businesses want to increase customer engagement to their online platform.
The only way through which businesses can boost sales is through a hyper-personalized marketing strategy.GreyFOX is an AI-based marketing platform with a smart personalization engine to enable eCommerce platforms to boost sales.What is eCommerce Hyper-Personalization?eCommerce hyper-personalization means enabling businesses to curate exclusive offers for every customer to boost sales and revenue.
The offers are created only after evaluating the needs and preferences of the customers based on their purchase patterns- demographics, personal data, etc.According to Optimaster reports, the average shopping cart abandonment reached 76% from 2006 to 2018.
With the hyper-personalized marketing strategy, businesses can provide relevant offers to the customers to reduce cart abandonment and boost sales.Let’s explore some smart ecommerce personalization exapmles to boost sales.
What is Hyper-Personalization, and Why Do You Need it in Your 2020 Marketing StrategyHyper-personalization marketing uses real-time data and Artificial Intelligence (AI) to produce better and more relevant content, service information, and experience to each user.FiO’s Hyper-Personalization Offering Needs to Become Part of Your Marketing Strategy for These Reasons:Beat Your Competition by Becoming an Early AdopterOnly 9% of businesses have completed the development of a hyper-personalization strategy.
These early adopters have the jump on the competition.Focus on What Matters the MostYou will reap benefits any time you can improve the customer experience.
The more data you gather and understand regarding a customer’s behavior, the better you can apply insights and customize their experience.
A majority of marketing professionals rate applying data insights to decision-making as a top priority.Ask this question: Is my strategy meeting my top priorities?
The answer should be “binary.” That means “YES” if the technology supports top priorities, “NO” if it doesn’t.
You need to find solutions that align with your top priorities.How it Works!An AI-powered hyper-personalization strategy is only getting better and more valuable.
Let’s check out some of the important stats that will help you to realize: Marketers get an average enhancement of 20% in their sales when they start making use of personalized web experiences.
Leads, who have been served with personalized contents, produced a 20% enhancement in the sales opportunities.Why should you think of Personalization?Earlier, the goal was to provide online audiences with top-notch contents but today, the strategy has been changed.
When you serve your audiences with the same contents with a different order, you will get a lot of changes in the results.
You need to make use of personalized engagements to get back your prospects to your sales funnel.By using an appropriate integration technique to your marketing automation channels, you can easily know about the status of your audiences whenever they enter your website.
As a result, you can display them an appropriate set of contents as well as call-to-actions, depending on their activities.
For instance, if one audience has already subscribed to your newsletter and if you keep on displaying them a pop-up message for signing in your newsletter, it can further damage your reputation.
