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Best Ideas to Attract Tech Talent to Your Startup

Elizabeth Mackenzie
Best Ideas to Attract Tech Talent to Your Startup

A tech startup must undertake the challenge of finding tech talent to be part of its team. This can be a challenge since technology professionals are in high demand and are likely to work in large companies that offer very good benefits.

You must know how to highlight the benefits of working in your startup to attract top talent. We will discuss how to find tech talents with soft skills and technical skills your startup needs. Read on to find out the best ways to attract tech talent to your startup.

Ideas to Attract Tech Talent

If you are having difficulty finding the talent that you need for your company, then you might want to consider implementing some of these ideas below to attract the type of talent that you need.

Career Opportunities 

Investing in training has a positive impact on how a potential employee sees your startup. Potential employees want to feel like their work matters and be assured that there are career opportunities available before joining a startup.

According to Job Holler, 63 percent of companies do not hold frequent conversations with their workers about their professional development and goals and this negatively affects employees’ loyalty. If your potential employees observe that you don’t provide career opportunities, they might not want to join your startup.

Ensure you let your potential employees know that you provide career opportunities by enrolling your employees in coding bootcamp like Thinkful, Springboard, App Academy, Coding Dojo, and General Assembly. Coding bootcamps are worth it because they are comprehensive training that teaches specialized technical subjects in a short period of time and with hands-on experience.


A potential employee will be attracted to a company that encourages transparency, resulting in a direct relationship between managers and team members. The implementation of internal communication channels helps managers engage with employees and develop honest relationships.

Transparency can be a deciding factor for top tech talent when deciding which startup to join. It’s important for your startup to be transparent and upfront about goals and expectations from the very beginning.

Great Company Culture

You must be intentional about creating a culture that your employees, current and future, want to be a part of. According to Recruit Smart, 24 percent of job seekers perceive corporate culture to be an essential consideration when determining whether or not to apply for a position.

Talents are attracted to organizations with a positive corporate culture, where they can learn every day and where teamwork is reflected in the outcome of every project. In a company that has a great culture, workers feel appreciated, respected, and acknowledged. 

They work in a collaborative environment and feel like they are part of a team. They feel safe to express themselves and can be themselves without fear of judgment. This is the kind of company culture that potential employees seek.

Online Presence

Increasing your startup's online presence will help you increase outreach to young tech talent who may not be actively looking for a new job. Likewise, offering remote tech jobs is a way to expand your chances of finding the right candidates.

The age of technology has promoted the use of unconventional platforms to post job offers and other well-known recruiting platforms such as Linkedin, Glassdoor, and ZipRecruiter. The presence of a startup on different social platforms is necessary to increase the reach of their offers and spread the word about their efforts in different areas.

Attract and Hire the Tech Talent Your Startup Needs

In order to stay competitive in today’s marketplace, you need the best and brightest tech talent to help grow your business and keep customers happy. Finding the right people to join your team is critical to the success of your business, and hiring the right people is even more important.

The right tech talent can help your company scale faster, operate more efficiently, and generate more revenue. The wrong tech talent on your team can stall growth, cause friction among employees, and cause a major turnover problem.

Attracting and hiring the right tech talent for your startup can be an overwhelming and stressful process. From posting your job ads to conducting interviews, generating the right amount of interest in your company and position will help you find the most qualified people to join your team. Doing your due diligence and creating a hiring process that works for your company will allow you to hire the best tech talent for your startup’s needs.

Elizabeth Mackenzie
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