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An entrepreneur’s guide to viral marketing

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akilahfissah
An entrepreneur’s guide to viral marketing

Maintaining and raising brand awareness is one of the focal points of marketers today and using social media platforms, creating attractive content and engaging your audience are some of the main goals of viral marketing


Industry Insight/ Ascent Partners An entrepreneur’s mind is engrossed in a constant battle of ideas jumping in their head to make their business stand out in today’s ever-competitive business world.


However, these questions still remain in the minds of novice entrepreneurs — How can I start a successful business? How can I engage my audience with my content? How can I plan to sell my product or service in order to generate revenue? One efficient way in which this can be done is a business sales strategy that revolves around spreading the word about your product or service with other people.

This strategy is often referred to as viral marketing or viral advertising.

What is viral marketing? Viral, as the word suggests, is something that spreads easily and quickly within a given community, in this case, content and information about a particular product or service. Maintaining and raising brand awareness is one of the focal points of marketers today and using social media platforms, creating attractive content and engaging your audience are some of the main goals of viral marketing.

How has viral marketing changed today? With the increased penetration of social media among the general population, the idea of viral marketing has evolved leaps and bounds. It has gone from having its traditional roots in word-of-mouth marketing to now being purely internet-based. Many times, people think that viral marketing is an impossible task, which requires a lot of time, efforts and money to get your brand out there; however, this isn’t entirely true. To help you get the word out there, we have listed some efficient tips to help you kickstart a viral marketing campaign.

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