Read this article to learn some of the top benefits of digital public relations in Australia aside from links.
Apart from links, there are a lot of benefits of digital public relations in Australia. Digital public relations is one of the most efficient and effective ways to earn links from authoritative top-ranking websites and even niche relevant publications. It is not unusual to earn numerous links because of your outreach efforts when you launch a good data-driven marketing campaign. A lot of tactics that businesses use result in single links.
Despite this, links are not the only reason why people implement digital PR. Links may be among the first reasons why most people start to think about PR, to support search engine optimisation strategies and tell stories to get links. It is, therefore, wrong to think that they are the only way PR can benefit your brand. Here are some benefits of digital PR that you need to understand.
Stay in front of your target audience whilst they are consuming content
Knowing your audience and where to find it is an important part of launching a great digital PR. When you get this right, you will likely see coverage and placements from publications that align with your audience. For example, if you are running campaigns through a public relations agency for a business that deals with fashion. While you are likely not launching guides for styles, your main objective might be to get links and drive organic search growth.
However, getting your brand in front of your target audience in relevant publications while they are consuming content can be beneficial.
Drive targeted traffic
The main reason why SEO professionals want links is that they are a strong ranking factor. When it comes to running ideations to come up with useful concepts for campaigns, you should think about link ability. That is the reason why media personalities should link your campaigns and not just cite your brand with an unlinked brand mention. This is because there is something of value on the other end of the link and this valuable thing makes it an important part of the article.
Links help to drive click-through traffic and when you get coverage in topically relevant articles or publications, the traffic is from users who could be your customers. Even though they are unlikely to take action and convert into sales it makes sense to add the audience to your remarketing lists.
Generate social engagement
Digital PR assets make for great opportunities to drive social media engagement and strike up conversations with your target audience. It is common knowledge that most social engagement comes when brands know their target audience and can get into the conversation which divides the opinion. It is important to know your audience and share campaigns that hook to their opinions and interests and when you get this right, you will be able to use social media to drive more value.
·Use high profile placements to add credibility to your brand
If you have been featured in some of the biggest publications in the world, it is only the nature of humans to want to talk about it. Digital public relations in Australia is a great way to land such useful coverage.
Work with the best available PR agency for optimal results.
Imre today announced that it was named global public relations agency of record for INFINITI Motor Company, continuing a near decade-long relationship for another three years, following a competitive RFP process.As global agency of record, imre will play a key role in communicating the transformation of the INFINITI brand, ushering in a new era of product and technology.
As part of the three-year global contract, imre will orchestrate its modern approach to PR and support corporate and internal communications, product launch strategy and execution, as well as guide brand tone, voice and visual identity.
Imre will continue to connect brand storylines to culturally relevant conversations across audiences and channels.“INFINITI is a brand built on defying conventions.
Finding an agency partner that would challenge the conventions of earned communications, be daring with us and boldly tell the human stories of our brand was pivotal,” said Wendy Orthman, General Manager, INFINITI Global Communications.
“Imre continues to impress me with their positive energy and their creative story-driven approach.
Their size makes them a nimble partner who is ready to take risks and challenge the status quo.
Public Relations Agency = We’re an award-winning for-good communications and engagement Pr agency for a reason.
We really care about what we do, and we do really extraordinary things.
Paid Media and Earned Media are two different things that are clinging to the same branch.
The Media and Communications branch is pretty wide, but Paid and Earned marketing are the two different yet most popular things in the industry.
We’ve seen many people, especially the PR experts claiming that the Earned Media or Public Relations is far better than the Paid Marketing for businesses.
If you are a business owner and willing to hire a PR Agency for your business, you should learn why PR Is superior to any paid form of advertising or marketing.
As Advertising is one of the crucial parts, fully focusing on the same is not good for long-term business growth.
According to Jean-Louis Gasse, a Former Executive at Apple Computers, “Advertising is saying you are good; PR is getting someone else to say you’re good.” This is a very apt comment.
