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What is Product Information Management Software?

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Ben Wood
What is Product Information Management Software?

Product information management software centralises and manages product information for an e-commerce business to ensure a single, accurate view of product data. PIM tools make it easier to maintain consistent and high-quality product data and information. Product managers and data teams use this software to collect data from multiple data sources and to identify and correct problematic data. PIM is used by marketing teams to distribute product data to all desired distribution channels. Product experience management (PXM) is a more advanced form of PIM that focuses on improving the buyer experience through the use of product data and digital assets. While PXM typically includes digital asset management (DAM) features, PIM solutions integrate with DAM tools to improve product data. PIM software also works with e-commerce platforms to make product data available on online stores, as well as with ERP systems or product data management (PDM) software to capture product technical specifications. No matter how many SKUs you have or channels you sell through, these feed management systems can help you better manage that information and stay organised.

 


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Ben Wood
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