Trends in business change. To stay relevant, it’s essential to study the trends and incorporate those that make sense for your business. Your marketing department, in particular, should be aware of business trends so that they can optimize your marketing strategy for the most significant customer engagement.
Since we’re focusing on the marketing department, let’s look at the latest trends in MarTech tools. We’ll start with a discussion of what MarTech tools are before looking at the top predictions for MarTech in 2022.
Benefits of the Right MarTech Stack
If you’re on the fence about MarTech and how it will benefit your business, you aren’t alone. One research report estimated that businesses only allocate approximately 26% of their marketing budgets to MarTech. This would seem to indicate that while MarTech is not a brand new concept, some companies still don’t fully trust the tech side of marketing.
The right MarTech stack, used efficiently, can help you stay on top of marketing trends. Being aware of the trends can help you evaluate the stack you currently use or choose a stack that is the most beneficial to your company and your ultimate scaling goals. The ultimate goal is better engagement with your customer base regardless of whether you are a service provider or a product-based business.
Read - https://www.fuseboxone.com/blog/martech-tools-2022-predictions
2020 is about to end, and we all know it wasn’t that great for any of us because of the COVID 19 pandemic.
Almost all businesses were tremendously affected and all the forecasts and strategies were forced to be on hold.
But things have started improving now and with countries like Russia and the U.K. launching vaccines of COVID 19, things are expected to get to normal in the first quarter of 2021.
This also means that the time has come to get back to work with new determination and an aim to reach new heights in this New Year, so it is also important to check out the Martech predictions 2021 and strategize your new year accordingly.
Because of the pandemic,2020 might have been the year of accelerated digital transformation, but marketers will have a host of other technologies on their radar in 2021.From artificial intelligence (AI) and IoT to mixed reality (MR) and robotic process automation, it's clear that marketing leaders will need to increasingly tap technology in order to make informed, responsive decisions with changing consumer behavior.Behavioral Marketing will still trump overblown promises of artificial intelligence.
AI is great, but enterprises don’t have time to integrate half-baked or risky technology in the New Year.
