If you own a business, you've probably considered how drive thru technology can benefit your restaurant. The truth is that the process of ordering food and getting it to customers has changed dramatically in the last few years. Customers want convenience and speed, but also want to be able to customize their order.
The first step to improving your drive thru experience is finding out what your customers are looking for in terms of service and speed. Here are some tips on how to make sure you're offering a great experience:
- Make sure that your employees know how to use the new system properly. They should all have access to training materials online as well as on-site training sessions so they know exactly what they're doing when it comes time for them to use the new system.
- You need to make sure that customers know about your new system before they go through it for the first time so they aren't surprised when they see something different than what they're used to seeing at other restaurants or fast-food chains. Make sure you advertise this change so people know what's going on before they get into line.
- Once everything is installed and working properly, test it out by using
Given all the benefits of drive thru technology, you might be wondering why more restaurants don't invest in it. The answer is that no single solution works for every restaurant—small ones might not need the extra set of hands, while larger restaurateurs may find that installing a drive thru system is cost prohibitive. Luckily, there are other options available. By working with Creative Solutions, you should be able to find a custom solution for your business.
In terms of frequency of visits to QSR’s, nobody beats the 35 and under crowd.
And, if there’s one thing that defines this age group, it is the fact that they live their lives online.
They are connected to the internet via their smartphones almost continuously, from the moment they wake up until the minute that goes to sleep, to a degree that mystifies most older folk.This young demographic is even more likely to choose the drive-thru lane over the dining room than older customers are, and because they are addicted to everything tech, they are far more likely to patronize a QSR that employs drive-thru Digital Signs over one that doesn’t.
But in reality, the quickest and surest way to capture this lucrative demographic is to appeal to them where they live, and that’s at their smartphones.Mobile OrderingIt isn’t easy to establish, as you’ll need to develop a smartphone app that connects your customer’s debit card to your POS system, and feeds in much of the same information that is presented to your Drive-Thru Menu Boards.
Your customers need no human-to-human contact with your order takers or your cashiers.
And because this is the way the younger crowd likes to do business, you will gain their loyalty and patronage.
