Oman Fitness Services Market Growth
Oman fitness services market has observed a substantial growth during the past few years with a CAGR of close to 7% throughout 2012 to 2017. Rapidly growing obesity rate, heart problems, and augment in the consciousness about the personal health have influenced momentum to the market. Male and female population between 15 to 44 years has augmented at a rate of more than 7% and 3% respectively throughout the review period. The number of fitness centres in Oman has augmented with the enlargement in the number of organized gyms and increment in the number of female specific fitness centers. Foremost contributing aspects to the boost in revenue had been the addition of integrated fitness services such as, Yoga, Pilates and Swimming; delivered under one roof, requirement for personal training and others. Several macro-economic aspects have also contributed to the increase in requirement. These include aspects such as rise in total population, augment in obese population, augment in household consumption expenditure and GDP. All these aspects have contributed to growing the market for fitness services in Oman.
Oman Fitness Services Report Analysis & Competitive Analysis
According to the report analysis, ‘Oman Fitness Services Market Outlook to 2022 - By Gym Membership and Personal Training, by Region (Al Batinah North, Al Batinah South, Ad Dakhiliyah, Dhofar and Muscat) , by Gender and by Membership Subscription (Annual, 6 months, 3 months, 1 month)’ states that Competition Stage and Company Positioning: The number of fitness center chains functioning in the organized market has been 15 with a total of 53 outlets. These deliver the gym services along with supplementary facilities such as Spa, Sauna, Swimming Pool, Showers, Lockers facility and others. Few of the foremost organized players entail Horizon Fitness, Flex Fitness, and Jasmine for Her, UFC Gym, Gold’s Gym, Sky Gym and several others.
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Oman Fitness Services Market Segmentation
Based on the membership, Membership packages proposed for one year is the most preferred package and has underwritten more than one third of the total memberships in the market during 2017 due to several reasons entailing tier pricing which makes the one-year packages economical in relation to the other membership packages. Additionally, better proposals, discounts and promotions proposed by fitness centers on purchasing the long-term packages have attracted clients in huge number. The second most preferred package has been the three-month package while 6-month package was least prominent during 2017.
Oman Fitness Services Market Future Outlook
Oman Fitness Services Market Revenue has been projected to rise at a double digit CAGR during the forecast period (2017-2022E). Growth during this period is predicted to be supported by the growing number of obese populations, augmenting demand for personal training, enlarging geographical presence of foremost fitness centers, diversifying services portfolio and several others. Augment in health awareness would supplement growth in the market. The future share of female population across the Oman fitness service revenue is predicted to augment by the end of 2022E. The scenario is enhancing for females because of the transforming lifestyle and norms. More female participation is predicted owing to growing diseases and health concerns amongst women. Similarly, owing to growth in demand the number of fitness centers in the organized sector is also projected to almost double by 2022E.
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