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Among the regular algorithm updates that Google keeps rolling out, one thing that has remained constant for inbound marketers is the need to optimize their websites for search engines.
Instead, what truly matters is the intent behind that keyword and whether or not your content fulfills that intent.So let’s see how keyword research helps you in this:Conducting keyword research will give you insights on the topics that your target audience is interested in and how popular these topics are among them, presuming that you are using the correct SEO tool.
By researching keywords that are receiving a high amount of search every month, you can identify and categorize your content into topics that you wish to cover.
The best way to know the user intent is by entering this keyword into the search engine and see what kind of results come up.Now, if you decide to write an article on Mercury planet, using secondary keywords like Earth, Mars, or Solar System will help the search engine in ranking your article better and for that particular search intent.
These keywords will be the ones you consider crucial for ranking in the SERPs because your target audience will be using these search terms probably.
Review for a combination of head terms and long-tail keywords for each topicFirst, let’s make you clear on what head terms and long-tail keywords are.
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