Martech Interview with Brian Gilman on Customer Experience
Brian Gilman, CMO at IntelePeer talks in an Martech Interview on customer experience about how IntelePeer intertwines CX and CPaaS industries and has an agnostic approach to AI in businesses. The internet has given customers immediate access to a global marketplace of sellers vying for eyeballs.
In today’s customer-centric market, CX and CPaaS are inseparable. Recently, customer expectations rely solely on the interactions with businesses they buy from, and their loyalty to that business is significantly lower than ever. IntelePeer’s Marketplace as it was awarded the Best Innovation in Customer Experience by Enterprise Connect? The martech space is very crowded, and differences from one provider to the next are sometimes hard to identify.
Various AI engines will be better fitted for organizations based on vertical market or use cases, so allowing customers access to these platforms is paramount to ensure customer success. If businesses have customer data sitting in silos, the best AI in the world will not provide a positive customer experience. That said, almost as important as the AI engine is a singular view of the customer.
About Brian Gilman - Brian brings more than two decades of experience to his position as CMO. A transformational marketing leader with an impressive record of success in developing and implementing strategic B2B marketing plans, he is responsible for the creation of global thematic and vertical campaigns that span across all IntelePeer products, services, and solutions.
About IntelePeer - IntelePeer creates smarter customer interactions, through its award-winning omnichannel communications solutions, powering automation with AI and analytics. Our Atmosphere® CPaaS improves customer experience and satisfaction, decreases operational costs, drives new revenue, and improves business processes.
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