SEO stands for “Search Engine Optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
How SEO Work?
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.
Search ranking factors can be considered proxies for aspects of the user experience. Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and mobile-friendliness are important site architecture factors.
The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.Unlike paid search ads, you can’t pay search engines to get higher organic search rankings.
Steps to successful Organic listing on Google:
· Conduct SEO Audit Analysis to understand what needs your immediate attention.
· Fix recommendation as per SEO Audit report
· Keyword Search and Analysis Look for keywords that will bring you paying customers, first focus on keywords that would be easy to rank.
· Create H1, H2, and H3 tags
· Set up Google and Bing webmaster console.
· Create Goals: What you want your customers to do? Fill up Form, Buy a product?
· On-Page activities: Include Keyword in URL, Use short URL, Front Load Keyword, Use your keyword in the first paragraph, Optimize images, use
· keyword in H1, H2, and H3 tags, Use Internal Links on your pages, use external links in Articles.
· Off-Page activities: Social Bookmarks, Business Profile listing, Blog Promotion, Image, and Video promotion, RSS feeds optimization, Article, and PR promotion.
· Technical SEO: Identify crawl errors, Make sure the site is mobile-friendly, Fix broken links, Check sites loading speed, optimize the site for click-thru-rate, delete unused pages.
· Content: Create content using the Skyscraper technique
· Identify a piece of popular content in your industry
· Create something even better
Promote that content. Cover topic in-depth, Use multimedia, Write blogs and Articles, Video creation, Document creation.
Have you used all the techniques above? Which one do you feel is the key to achieving the best results that would convert into Sales?
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Essential SEO tips to remember in 2019
It's a new year and that implies new trends and techniques to take into consideration as part of your SEO efforts. While SEO hasn't been totally altered over the holiday period, it's still worth getting a refresher on what is right now working best for SEO practitioners.
A lot of the trends and strategies from 2018 are as yet important however are now further developed. Google is continually getting more smarter, and this implies as SEO's we have to get more smarter as well.
Let’s take a look at the most important SEO advice for 2019.
Sincere content remains king
This point always comes up, yet it remains the most vital thought in all contemporary SEO system; content is king.
Because Google is continually getting increasingly capable best case scenario results for a user’s query, the focus has moved to really giving the most sincere and authoritative result rather than the most relevant in terms of keyword density. This means that a high-quality article that’s written with pure intent is going to rank higher than one that’s artificially constructed to match a keyword.
This doesn't imply that optimisation is dead; it simply means that we need to be smarter in how we go about it. Choosing interesting topics and answering user inquiries in a definitive way is the what we ought to concentrate on, instead of building points around explicit keyword phrases.
Increase your focus on UI/UX
In 2019, you will see fancier sites which try to resist the standards of a typical layout. Professionals are searching for approaches to rapidly wow and hold users on the page and an awesome site that is easy to use is one of the best ways of accomplishing this.
Google's indexing algorithm thinks about user page dwell times, bounce rates and other metrics which gauge the usability and usefulness of your site. Regardless of
whether you figure out how to rank very with a poor UI/UX, that support in rush hour gridlock won't convert into a lot more request or deals.
Prepare for an increase in voice search queries
A year ago the rise of voice search turned into a buzz topic in SEO circles and for good reason; the manner in which people are interfacing with search engines is starting to change. While voice search hasn't overtaken traditional search right now, the common wisdom is that as virtual assistants become more widespread and effective, it eventually will.
You can plan for this by ensuring you target long-tail keywords dependent on thorough research into what your target audience is searching for in relation to the products and or services you are trying to market.
Don’t forget about social media
Even in 2019, the connection between social media and SEO is as yet misconstrued by many. A few people think it has a noteworthy effect while others expel it totally.
Obviously, Google utilizes social media shares as a ranking factor because it implies trust between your content and users. On the off chance that your pages have a high number of social shares across multiple platforms it can ascend in the rankings rather rapidly.
So make sure to always include social share options, encourage sharing and above all; deliver content that people will really WANT to share.
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