Text messaging is a preferred method of communication for personal and business reasons. Many users expect a business to send them a text rather than an email or phone call. Studies show that SMS messages have a higher reading and response rate.
It is a natural progression for gym studios and fitness centers to invest in SMS marketing services. It is convenient, simple, hassle-free, and affordable.
So, how should a gym studio or a fitness business start SMS marketing to promote its business and connect with the members? Let’s find out.
- Welcome Messages
A welcome message is a cool way to show a new member that you care about them. The message can be short and sweet or a series of messages providing them more information about the gym, their membership benefits, the workout schedule, and so on.
- Reminders and Alerts
It’s good to send SMS alerts to members about their weekly exercise sessions. Any change in timings or dates can be informed through a text message. Members are less likely to miss the update if you text them in advance.
- Membership Renewals
An easy way to convince existing members to renew their gym studio membership is by sending an SMS about the payment due date. Include a direct link (shortened URL) to the payment page to make it more convenient.
- Referrals
Ask existing members to refer to their friends/ acquaintances and gain some rewards in return. Gaining referrals through SMS marketing is a successful business tactic.
- Promotions and Discount Offers
Everyone loves discount offers and coupon codes. You can share exclusive codes and offers to select gym members to keep them engaged with the studio. SMS marketing is used for promotional purposes as well as to build customer relationships.
- Personalized Wishes
Send birthday and anniversary wishes to your gym members through personalized SMS messages. This helps build interpersonal relationships with them and enhances customer loyalty.
- Feedback and Survey
SMS messages are a simple and direct way to get immediate feedback from gym members and make the required changes to increase customer satisfaction.
Gleantap has been working with the fitness and wellness centers since 2017. Our sales, marketing, and customer engagement tools are designed to help fitness centers, gyms, and personal trainers increase customer satisfaction and generate higher returns. Our tools are flexible, scalable, and customizable to suit different fitness businesses.
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Undoubtedly, mobile SMS marketing is increasingly being deployed as one of the hyper-efficient tools of marketing.
Text advertising is a technique that uses permission-based text messaging to spread promotional messages.
Second, your customer then receives an automated message or special offer promoting your services.
While other marketing solutions may require a substantial investment.
It benefits small as well as large businesses.
