Social media remains a powerful marketing tool that can introduce your brand to new customers, establish credibility and encourage brand loyalty.
Yet like traditional media, the landscape is constantly changing: who’s seeing your social media, how they’re consuming it, and when. Staying on top of these changes will maximize the return on your social media investment, and ensure that your efforts continue to reach the people you want to reach.
There’s a common thread to all of these 2022 social media trends: research. None of these trends make sense for your organization until you do the research to understand where you need to be, when you need to be there, and what you need to post. TikTok may be a waste of time for you, or it may reach a huge market you couldn’t tap into before.
Whether you’re undertaking your social media strategy in-house or with a trusted agency partner, social listening reports, research into demographics and content, and then—perhaps even more importantly as the work you do today—continued social analytics to measure your performance tomorrow and beyond.
The constantly changing social media landscape requires continuous attention, research and analytics to ensure that your organization doesn’t fall behind. Yet whatever social media trends come up tomorrow, you won’t have to read about them in a blog post. Because you or your agency will already know what trends would work for your organization and which would not, through giving your social media efforts the attention, research and analysis they need to succeed. As Antoine de Saint Exupery wrote, “Your task is not to foresee the future, but to enable it.”