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What is local SEO and how to improve your local ranking?

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Vikas Choudhary
What is local SEO and how to improve your local ranking?

Local SEO Perth is a term that means moving up in search results for local businesses. Local SEO is the process of improving your business's ranking on Google and other search engines by working with your local business directory, social media, and other online platforms.

If you want to improve your Local SEO Perth ranking, you can start by doing some research into what's already happening in your area. You can also use the tools below to get started:

1. Google My Business: This tool allows you to manage all aspects of your business including location, hours, contacts, etc. It also allows you to add photos, videos, and more information about your business!

2. Yelp: Yelp is an online directory for restaurants and other businesses. It allows users to rate these businesses based on quality and price among other factors!

3. Facebook Business Page: Facebook Business Pages are similar to Google My Business pages but are specifically designed for small businesses who want their own space on Facebook where they can post updates about their


Local SEO is the process of improving your website ranking in search engine results pages (SERPs) by ranking higher in local search results.

The benefits of a higher local rank are many:

  1. Boost your online visibility. Bring in more foot traffic to your brick-and-mortar location.
  2. Attract more targeted traffic, which improves your chances of conversion.
  3. Enhance your credibility and build trust. Local SEO experts in Perth Can give you an edge over other businesses in the same industry, driving conversions and revenue for your business.

Local SEO Perth is a combination of many different things including claiming your Google My Business listing, creating relevant content, optimising your site for mobile users, collecting customer reviews and social media engagements and making sure that you have consistent NAP/citation links across the web.


Here are some ways which help to boost your local SEO:

  1. Claiming your GMB listing
  2. Before you can start building links, you need to claim your GMB listing. This involves filling out the form and uploading an image of your business or service (or both). You should also fill out the address and phone number fields, as well as any other information that will help people find you on Google Maps.


  1. Keep mobile in mind
  2. Most people search locally when they want to find a business, but many businesses don't have a website that can be accessed with a mobile phone. If you're not already providing mobile content, it's time to start. Make sure you're including your business address, phone number and directions on Google Maps using the Google My Business feature.


  1. Collect plenty of customer reviews
  2. Customers help improve your business's online reputation by sharing their experiences with others through social media channels such as Yelp and TripAdvisor. You should be collecting these reviews regularly so you have an accurate picture of how customers feel about your business.


  1. Focus on local link building
  2. Local search rankings are directly affected by the number of links pointing back to your site from other sites in your area. This is known as link juice, and it works like this: The more links pointing to your page, the higher up you'll rank in local searches.


  1. Ensure NAP/citation consistency:
  2. This is all about making sure that the information on your website matches what's available in Google Analytics or other marketing tools, such as SEMRush or Moz Pro. You may already have set this up for your existing clients, but if not, you must do this now for new customers too so they can see how well-done your Local SEO experts in Perth efforts are — and hopefully book you!


  1. Make the most of social listening:
  2. Social listening involves looking at what people are saying online (Twitter, Facebook, LinkedIn) to try and understand what they're after in terms of services and products related to their needs — which could be anything from travel advice.


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Vikas Choudhary
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