Nowadays, more people are learning how to create their logos using a simple online logo creator. They are looking for alternatives and tools to increase design quality while making the design process more accessible than ever before.
While some entrepreneurs think they can do it independently, others want to get help. That's why logo makers exist. Such tools can help entrepreneurs generate custom logo designs, and all you need is to create an account or simply tap on their website and create unique logo designs.
In this blog post, we'll compare two of the most popular free logo makers online: Instant Logo Design and Looka logo maker. Together, let's evaluate the features of each online logo makers, the design and customization process, as well as the website's pricing plans.
What is a logo maker?
A logo maker, otherwise known as " "logo creator," and "logo generator" uses your inputs to generate a custom logo out of thousands of logo files and templates. The function of a logo maker is conveyed in the product's name: it is software into which you enter basic information to form your preferred design for your brand or business.
There are two types - free and paid.
A free logo generator offers fewer design features than paid logo makers. Using free logo makers severely restrict your customization options, and there are far fewer templates available than on paid logo makers.
The main distinction between free and paid logo makers is that the former can only do a limited amount of work, whereas the latter offers all of the benefits of a logo creator for a fee. With paid logo designers, you get a more comprehensive product. It almost seems like free logo generators are a free trial of what paid generators can do for you.
Why is a professional logo maker important to your brand?
By demonstrating your professionalism and fostering trust, a well-designed logo encourages visitors to stick around. It explains who you are, what you do, and how that benefits potential customers. It conveys to those unfamiliar with your company or products that you do excellent work.
That said, utilizing logo makers to create a custom logo for your brand is ideal if you're not a designer and need a platform that can do it quickly.
Instant Logo Design (ILD)
Instant Logo Design is an online logo creator design that can help you create professional logos in just minutes. It allows users to select their favorite design style and customize their own style with text and color that genuinely reflect your brand values.
Top Features
- Thousands of Logo Ideas and Templates
- Easy-to-use interface with great accessibility
- Logo Customizations
- Social Media Logo Package
- Quick and reliable customer support
- Support various file formats
- Ability to save your work for future editing
- 24/7 Customer Support
Cons:
- Copyright-free generated logos
- Random-generated industry for logo templates
- No yearly or regular subscription options
LOOKA
Looka is a logo creator website that helps anyone create logos without hiring any professional logo designer. They offer different templates, fonts, shapes, and colors to customize their own unique look at an affordable price.
Top Features
- Fast and easy-to-use
- Several packages to choose from
- Supports several file formats
- Professional-quality marketing materials
- Social Media Templates
- Offers industry-related logo templates
- 24/7 Customer Support
Cons:
- The basic package offers low-resolution files
- A royalty-free, non-exclusive license
ILD vs Looka
Instant Logo Design and Looka both help users create professional logos in minutes. However, they both have their own key differences and similarities that will help you decide which one is the right logo generator to use according to your needs and preferred results.
Accessibility and Interface
The graphic interface of both websites is easy-to-use and well-executed. However, Instant Logo Design has a slight edge regarding accessibility.
Since Instant Logo Design has fewer texts and options to choose from, they are a much more user-friendly and accessible interface than Looka. This allows anyone, regardless of experience or ability level, to make a logo in minutes.
Looka, on the other hand, has a great interface as well. But given all the texts, copy, and pages on their website, it can be a little complicated for new visitors and users to access the site. Yet, once you get used to it, Looka can be just as accessible as Instant Logo Design.
Designing Process
In terms of the designing process itself, Instant Logo Design has fewer options in the user interface. This makes the process more straightforward and fast than Looka's, which has multiple text boxes for you to fill in your logo details.
Instant can already generate hundreds or even thousands of logo styles and templates to choose from by simply typing in your brand or company name.
However, Looka offers an opportunity to control your design process ahead of time and gives more options for customizing your logo. It allows you to choose the industry you're a part of and select a template similar to a certain company's brand identity or logo style.
Customization Options
The process is fairly similar in the two websites, with very few differences.
Let's say you're in the NFT niche.
ILD gives you several options for customizing your logo. You can adjust the size, color, icon, and layout to help you achieve professional results.
Similarly, the Looka logo maker offers almost the same customization options that Instant offers. It may have additional features different from the latter, but the process is quite similar.
While Looka's process may be overwhelming for some users, it can influence the design process and allow them custom logo to make it more personalized.
Pricing and Value
Instant Logo Design and Looka are considered as a free logo maker when you only have to generate logo styles from the website. But if you want a high-quality vector file that you can legally post online and print on different media, you'll have to purchase their subscription plans.
These two logo makers offers affordable plans that allow users like you to get started at a minimal cost while also giving them some more options if you have some extra cash to spend.
But when it comes to subscription, Instant Logo Design pricing package is a bit pricier. It does, though, still offers good value for your money. It has three one-time payment plans with different perks to enjoy.
With a wide range of logo files to choose from and the ability to customize your logo, ILD is great for businesses of all sizes.
Meanwhile, the Looka logo maker offers more bang for your buck. They offer four subscription plans (2 for a one-time payment and 2 for a yearly subscription).
If you want to make changes with your brand logo or keep creating more businesses that need distinct logo designs, Looka got you covered!
Final Verdict
Making a logo is not rocket science, but it can be overwhelming for some users who aren't familiar with this aspect of online business.
If you're one of them and don't want to spend too much time creating your first brand identity or website design project, ILD and Looka will help you achieve professional results in minutes!
ILD is the better option if you're looking for an easy-to-use logo generator platform with a wide range of logo templates to choose from. Meanwhile, Looka's logo generator offers more control over the design process with additional customization options and a more comprehensive range of pricing plans that cater to businesses of all sizes.
Overall, both Instant Logo Design and Looka are great online tools for creating professional logos. Whether you're in the medical field, pet, social media, or any other industry, these two platforms can offer a wide range of customization options, affordable pricing plans, and an easy-to-use interface.
If you're looking for an easy way to create your logo for your brand or business, these two websites will help you achieve the desired results!
If you Google "brand definition" you will find forty-three different attempts on just the primary page of search results alone.
There are numerous competing misconceptions about what a brand is that it'd be simpler to mention what a brand isn't : A brand is not a logo.
Simply put, a brand is that the sum of all the impressions a customer has, supported every interaction they need had with you, your company and your products.
If your packaging is beautifully illustrated, then they'll view your brand as sophisticated or elite.
When a consumer has previous impressions of a product or company, it'll actually change the way their brain evaluates such straightforward decisions as "which tastes better?"
it's the sum of all impressions that your customer gets from all interactions with you, your product and your company.Every interaction sends a message—it is your job, as brand manager, to form sure all of these messages are pointing the proper direction to support your brand strategy.Proper branding elevates your product to be quite just a sum of its parts.
A logo is the very first impression of any brand.
A logo can be a powerful asset when executed correctly.
We have outlined 12 extremely important rules to follow for logo designing.1- Preliminary WorkBefore you start creating a logo using a graphic tool, you need to do some brain storming.
Color theory is complex but experienced designers who understand the basics of color usage can use the colors for their advantage.
Keep in mind that you must choose colors according to the overall tone and feel of the brand.5- Design StyleYou must do some research on your client’s business and his target audience.
This information will help you choose the design style most suitable to your client’s business.
