Every company, whether small or busy, is required to maintain its noticeable image through various types of public relations efforts. But in today’s digital era where every single thing can be easily accessible online, nobody is waiting for the daily newspapers to know anything new about your organization. Everybody is going online on various social media platforms like Twitter, Facebook, LinkedIn, etc.
One of the most popular tools of strengthening your public relations and controlling your branding news is none other than “Press Releases” - an official, & written announcement from a company to the public through getting media coverage. It can be about a product launch, any corporate seminar, event, etc. It can help companies stand out and build their image above competitors.
Tips To Write A Good Press Release
If you are also looking to get your brand being media exposed, you should know how to write a PR. In this guide, we are covering a few specific guidelines to write a great press release. Have a look:
1. Figure Out The Angle of PR For the Target Audience
Before you get started on writing a PR for your brand, find out its tone that will directly connect to your target audience. Here, the tone or angle means the “perspective of the story” in which your reader finds it interesting to read. To cover the maximum exposure, you can write different versions of your PR for different audiences. Keep in mind that your PR isn’t only for the readers, but also journalists. So, giving it a newsworthy angle is also important. Professional content writing services can help you here.
2. Write a Compelling Headline
The title is the very first thing that captures the reader's attention and helps them to determine whether they should go with your PR or not. Hence, make some efforts and come up with a classy, newsworthy, & stunning headline. Make sure that it depicts your purpose of writing a PR.
Tips for a good press release headline:
- Inserting numbers or other elements - Numbers are a great way of attracting readers as it shows a quantifying statement and establishes a level of authority for the topic.
- Include keywords - Your title possesses a great scope for on-page SEO. So make sure to include the main KWs of your brand in the title.
3. Craft Your Lead Paragraph
Writing a summarized lead is the most important part of your press release. It is the paragraph where a potential reader can get all their answers about the PR. It mainly includes five Ws - Who is involved, What is the news about, When & Where it happened & why. Try to keep your lead long enough to cover the essential data but short enough to make it interesting.
4. Put The Key Information First
If you are creating all the drama in the initial paragraphs with a view of writing a compelling PR, you are just wasting your time. As soon as a reader starts reading a brand-oriented press release, he/she wants to know everything about it in just a few seconds. Give them this opportunity by putting the key & most important information in the first few paragraphs.
Describe all the relevant details of your story with your brand’s involvement. Your structure should follow an “inverted pyramid” ie.
- First, the most vital data
- Then, secondary details
- Finally, additional information, etc.
Read our tips on generating SEO-friendly content for Google. Remember, you aren’t writing a novel. Keep it simple & to-the-point.
5. Write Supporting Quotes
Press release quotes provide readers with another perspective on the topic and allow them to think broadly. It can easily establish the authority of your press release and make it more interesting. In short, it boosts the credibility of your PR but always includes the most relevant one.
6. Don’t Forget Boilerplate Text
If you don’t know how to end a press release, the best way is to write a Boilerplate text. What is a Boilerplate? It is a standardized copy of what your company is doing or operating. Writing a boilerplate means stating facts, business goals, and marketing efforts.
7. Add Media Contact Details
Don’t forget to add contact details so that the visitors will know how to contact you or reach you. It is an important step in case readers would want to ask important questions about the story. You can include your phone number, email id, or social media channels you are active on.
This way you can write a compelling press release both for readers & news journalists. It holds a wider SEO exposure for your brand. There are many social media platforms where you can promote your brand with quality PRs.
Social media refers to a corporate term for websites and apps that are used for communication, information sharing and to promote business on a large scale.In 2020, as per the statistics revealed on Statista, approximately 3.08 billion users are using social networking sites and apps, and with the increasing traffic, this number is likely to cross 3.34 billion by 2023.Sources :- Best Social Media Platforms In 2020 , Legit-directory So, in this article, we will discuss some of the most popular social media websites of 2020.1.
FacebookFounded in 2004, Facebook is currently the biggest social media site with nearly 2.5 billion active monthly users which is almost 1/3rd of the entire world population.
InstagramOwned by Facebook, Instagram has managed to have immense popularity.
YouTubeFounded in 2005, YouTube is a Google-based platform, particularly for video streaming and sharing.
The app is available in over 20 languages and is used by companies and professionals to search and hire candidates and connect with different businesses.6.
Here you can find content related to food, lifestyle, inspiration, unlike most social media sites where the primary focus is engagement.7.
