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What Does Search Engine Optimization Mean?

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Search Engine Optimization, or “SEO” for short, is a technique that can be used on a website to improve site visibility amongst search engines. It is a means of increasing the quantity and quality of traffic to a site from search engines, ideally resulting in increased revenue  

SEO can be achieved through a number of different techniques, all of which aim to improve the ranking of a site in search engine results pages (SERPs). These techniques include optimizing the content and structure of a site, as well as its design and coding. Additionally, SEO may involve promotion of a site through social media and other online channels.  

WHAT IS DOMAIN AUTHORITY? 

Domain authority is a metric that measures the strength of a website’s domain. It is one of many factors that search engines use to rank websites in search engine results pages (SERP). Domain authority is based on a number of factors, including the age of the domain, the number of links pointing to the domain, and the quality of those links  

Domain authority can be increased through a number of different techniques, including building high-quality backlinks and improving the content on the website. Additionally, increasing the popularity of the website through social media and other online channels can also help to improve domain authority  

THE ULTIMATE GOAL OF SEO IS TO DRIVE TRAFFIC TO A WEBSITE 

While the techniques used for SEO can be complex, the basic goal is always to improve a site’s ranking in SERPs in order to increase its visibility and draw in more visitors. With more visitors, there is the potential for increased revenue from advertising or other sources. Ultimately, SEO is about driving traffic to a website in order to achieve some sort of business goal.  

There are a number of different factors that can affect a site’s ranking in SERPs. These include things like the quality of the site’s content, its design and usability, as well as its overall popularity. Search engines use a variety of algorithms and heuristics to determine where a site should rank, and these can change over time. As such, SEO is an ongoing process, rather than a one-time effort. 

Now you know what SEO stands for and the basics of how you can improve your website’s search ranking. If you are looking for an experienced team to help manage your search engine optimization, contact WSI Ottawa. With over 20 years of experience in digital marketing in Ottawa, we know how to help your business get found online and increase traffic and leads from organic search. 

Originally Posted on WSI eStrategies

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