The digital landscape has undergone a huge makeover in the past few years. And riding the wave of growth in SERPs has become more challenging than ever.
But why do some businesses enjoy first-page rankings while others fail to appear on the first page?
Well, search engines focus on improving user experience. That’s why Google uses over 200 ranking factors to make a webpage appear on the top of search engine result pages (SERPs).
So, the article serves as a guide because it contains the list of top SEO ranking factors that Google’s search algorithm takes into account.
High Content Quality Standards
When it comes to Google ranking factors, content has always been considered the king because it provides value and unique insights. Well-structured, engaging, and useful content contributes to higher ranking and more traffic.
However, the use of gibberish and auto-generated content results in a penalty or de-indexing. It has been observed that Google is highly likely to penalize sites having no useful content. Therefore, it is imperative to bring something useful to users.
Site and Page Speed
Google pays special attention to the user experience. And page speed is a crucial ranking factor because it can affect user experience significantly. For instance, if a page takes too long to respond to, users exit the page and visit another site. It increases that page's bounce rate and leads to a drop in ranking.
For providing a pain-free browsing experience, it is imperative to perform a regular SEO audit and keep the site’s loading speed between 3-5 seconds. GT Metrix and Google’s Page Speed Insights are highly useful when performing site auditing. Generally, business owners prefer outsourcing SEO work to a reputed digital marketing company because of their expertise and experience.
High-Quality Backlinks
To be ranked well, a site ought to have inbound, outbound, and internal links. In the SEO landscape, backlinks have always been given importance because they refer to a site as a reliable source of information. Besides, it’s how Google crawler finds a site for indexing.
To put it simply, backlinks are links from one site pointing to another. The process of link building has been in the game for a long time because it signals to Google that other resources find a site’s content useful. Digital PR campaigns are highly useful when it comes to building high-quality backlinks.
Site Architecture
The digital evolution has paved the way for a better future. Now, users can access required information or initiate purchases quickly without any hassle. Google bots are the superheroes that crawl billions of sites. So, from a crawling and indexing perspective, a business should have well-put-together site architecture.
A well-put-together site architecture with quality backlinks, fast page speed, and useful content can outperform many sites that don’t consider SEO ranking factors.
Bottom Line
The closer a site gets to #1, the higher the click-through rate. However, understanding Google’s complex ranking algorithm isn’t a walk in the park. For a better user experience, Google keeps making changes to best meet the needs of searchers. That’s why businesses witness an increase and drop in rankings.
In such a case, it is imperative to stay updated with the latest SEO trends and rely on internet marketing services from a reputed company. Considering the ultimate list of top ranking factors to dominate search results in 2022 can help in improving rankings and traffic.
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