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Tips for Corporate Video Production

Donny Zanger
Tips for Corporate Video Production

Corporate video production can be a great way to market your brand, but it's easy to get overwhelmed by the process. At Engaging New Media we've worked with many businesses and have learned a thing or two about corporate video production Long Island over the years. In this post, we'll share some tips for making your corporate video project run smoothly.

Find a video production company that understands your vision

If you're looking for a Long Island video production company, the first thing to do is narrow down your options. If you have an idea of what kind of videos you want to create and the message or audience they are meant to reach, that's great—but make sure it's a well-executed vision. For example, if your goal is always going to be "make people laugh," don't hire someone with no comedy experience. You may end up with some funny clips but not necessarily what you were hoping for when it comes time for editing and distribution.

You should also make sure that the person or team who will be filming your corporate video has experience working in similar industries to companies like yours so they can provide relevant insights during filming and editing sessions. A company might have great equipment but lack industry knowledge about how things work at large corporations like yours; this could lead them into making bad decisions as far as where they place their cameras or which angles they decide to shoot from (or even worse: leave out important shots altogether).

Get to know your audience

When planning a corporate video production in Long Island, it’s important to get to know your audience. You want the message of your video to be relevant and resonate with them. This can mean understanding the demographics of your audience (age, gender, etc) or even understanding their psychology. For example Baby boomers watch more TV than millennials do. Boomers are more likely than millennials to believe in global warming and they tend to vote Republican.

Equip your video production company with relevant information

Make sure you equip your video production company in Long Island with all the information they need. Do not assume that they understand what you want or how to achieve it without you spelling it out clearly.

●      Tell them the message you want to convey in your corporate video.

●      Give them a clear idea of the audience you want to reach.

●      Give them a clear idea of your budget and goals for this project, so they can work within those boundaries and give you an estimate on pricing accordingly.

Know your objectives

Having a clear goal helps to keep your project on track. Once you've decided what you want to achieve, make sure that it's achievable, measurable, and time-bound. Make sure that the goals are SMART (specific, measurable, attainable, relevant, and timely). It's also important that they're realistic - don't set yourself up for failure by having an unrealistic goal.

Get our video production services

If you’re looking for a video production company Long Island that can help you with the creation of your next corporate video or marketing campaign, then look no further than our team at Engaging New Media.


We have all the experience, skills, and expertise to ensure that your project is a success. We work with both small businesses and large corporations and we’re always happy to discuss your requirements in detail so we can come up with a plan that meets your needs perfectly.


Our team has worked on some of the biggest brands in the world and we use our extensive knowledge and experience to create high-quality videos that are guaranteed to get results.


Get in touch today to find out how we can help you with your video production needs

Donny Zanger
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