What Percentage of Our Time Is Spent on Mobile Applications?
Our daily lives have become more dependent on mobile apps. According to recent estimates, ninety percent of all time spent on a mobile device is spent using applications. Our post "3 proofs the mobile app market is performing fantastically" has additional information. However, what makes them superior to mobile websites? Surprised? We've compiled seven arguments to bolster your belief that mobile apps are the future.
When looking at the pie chart, the first thing that springs to mind is the amount of time spent on apps, but let's dig a little further. We spend an average of three and a half hours and forty minutes daily on our smartphones. Exactly how do we divide up this amount of time? Browsers receive less than a tenth of it. Facebook, video games, and other forms of entertainment are some of the most popular outlets for our time and attention. Furthermore, have you ever questioned why having a mobile app makes a distinction? Toward the end of this piece, we'll lay out seven reasons why we think you'll agree with us.
For What Reasons Are Mobile Apps Superior to Online or Mobile Apps?
A mobile-app experience on PCs and websites has been the goal of online businesses for some time now. What's the point of developing a mobile app if you already have a mobile-friendly website?
From the viewpoint of the customer, let's compare Web-mobile versus Mobile Apps:
- Your consumer clicks on a link in your email.
- The customer searches on Google for the product or service in question. They look through several options, some of which are from your direct competitors.
- When they search for your website, they open it.
- After locating a product that piques their interest, consumers make the purchasing decision.
- Their personal details and payment information must be entered into an account that they create.
- They've completed their purchase and are on their way to pay.
The last thing you want is for them to become disengaged and leave your website. They'll have to start over from scratch, and they may choose a competitor instead of you this time.
Let's Have a Peek at the Experience of Using a Mobile App Now:
- The customer has your mobile app installed on their phone's home screen. There is no need for them to reenter this information.
- A single click is all it takes for them to complete their purchase of what they're looking for.
- A push notification will remind customers to complete their purchase if they leave your app before it has finished processing their payment.
- Isn't there a noticeable difference? As much as it may be "mobile friendly," your website won't be able to give you or your clients the benefits and power of an actual mobile app.
- It's essential to explain the distinction between mobile apps and the mobile web to understand how they differ. When it comes to the advantages of mobile apps, functions and personalization are the first to come to mind. Personalizations can be made based on the user's interests, usage habits, and location. On the other hand, mobile websites can be described simply as web pages that have been scaled down to fit the screen size of a mobile device.
The Power of the App:
We've done the legwork and compiled a concise overview of the many advantages that mobile applications have over mobile web pages. This graph shows customer preferences for mobile apps, as can be seen in the data:
To be clear, there are many more advantages and disadvantages to each side, but these seven points could serve as an excellent foundation in favor of mobile apps:
Personalization is becoming better and better:
A mobile app is about delivering individualized and tailored communication to the client, providing new options, useful features, and convenient solutions based on the user's preferences.
Access to the functionality of a mobile device:
The functions of mobile devices, such as the camera, GPS, phone calls, contact lists, notes, and many more, can make your work more productive.
Keep customers informed with push notifications on their mobile devices:
On a smartphone or tablet, notifications can come in several forms, including push and in-app alerts. Both are highly sought-after options that allow a business or brand to stay in touch with customers regularly in an unobtrusive manner.
Working at a physical office is still an option for some people:
It's fair to say that this divergence is probably the most fundamental of all. It is difficult for a website to work offline. However, many smartphone apps allow some functions to be performed without an internet connection.
A massive influx of new customers
The use of mobile apps can increase client conversions, which in turn can lead to greater sales for a company. If you're looking to acquire a mobile audience and bring them into your sales funnel, it's crucial to understand how powerful mobile apps are in this regard.
Refreshed visual identity and a revolutionary new user experience:
Providing a novel user experience can be a significant competitive advantage. It can be hazardous to try something new, but if done well, it can bring in new customers and pique their attention.
The solution that saves time:
It's hardly a secret that mobile applications can sometimes be a more efficient alternative to web pages. Well-designed apps that collect data on mobile devices are referred to as "internal apps." As a result, they are able to operate at a faster rate than websites that rely on traditional web servers.
The mobile app era has arrived:
It is undeniable that mobile apps have revolutionized the way we interact with the internet. With solid, well-designed software, the owner gains a considerable advantage, while the consumer receives a wide range of useful features.
Even though it has been around for years, the age of mobile apps continues to offer some innovative ideas that impact people's daily lives.