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Fiserv, Inc. (NASDAQ: FISV), a leading global provider of payments and financial services technology solutions, today announced it is facilitating the acceptance of online Electronic Benefits Transfer (EBT) payments in support of the United States Department of Agriculture’s (USDA) Supplemental Nutrition Assistance Program (SNAP) Online Purchasing Pilot.Amid the COVID-19 pandemic, the demand for online ordering to facilitate curbside pickup or delivery service has grown rapidly as Americans abide by social distancing guidelines and businesses work to serve customers with limited face-to-face interaction.

For the 37 million Americans who rely on SNAP, shopping in-store and paying for goods in-person is often their only way to purchase groceries.Fintech NewsAll EBT transactions, in-person or online, require the use of the cardholder’s PIN to authenticate the transaction.

Fiserv currently offers the only USDA-approved solution enabling grocers to accept a consumer’s EBT payment online.“We’re pleased to see the expansion of the online SNAP pilot as grocers continue to innovate to increase food access and address food insecurity,” said Greg Ferrara, President and CEO of the National Grocers Association.

“As strong public-private partners, and true entrepreneurs of the industry, grocers are responding to marketplace changes by developing their own successful ecommerce strategies for the communities they serve, including those who depend on the SNAP program.”ShopRite, a Wakefern Food Corporation brand, is currently accepting online EBT payment at select locations.“Thirty-three New York ShopRite stores now offer online EBT payment for eligible customers placing orders through our ShopRite from Home service for delivery or store pick-up,” said Cheryl Williams, Chief Information Officer at Wakefern Food Corporation.

“Our ShopRite from Home online service was part of the USDA pilot last year and we were pleased with the rollout in New York.

We look forward to working again with Fiserv, the USDA and other states in our trading area to expand online EBT payment options for all our retail banners.”The SNAP Online Purchasing Pilot is operated and managed by Food and Nutrition Services (FNS), an agency of the USDA.

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