Did you know that research shows the generation of higher ROI for businesses investing in flyer distribution as against other forms of advertising like television, radio, and online? 90% of the customers have a positive response to retail flyers delivered to their doorstep. More than 45% of the flyer respondents are known to preserve the same for any future reference. These statistics prove the relevance and benefits of flyer distribution or delivery for businesses and political advertising. But there are a few things to keep in mind for the success of your flyer marketing campaign. If you are planning flyer distribution in Coronado, this blog will give you proper guidelines about the factors that need considering.
Flyer Distribution: Factors to Consider
Flyer distribution might seem like an easy strategy compared to the alternatives like television, radio, and online advertising, but the success majorly depends on how you plan the campaign based on some essential factors. Let’s take a look at them.
Purpose of the Flyer Marketing
You have to be decisive about your objective before initiating a flyer distribution campaign. Is it for business promotion or political advertising? Accordingly, the objectives will vary. Now, it’s time to figure out what you want to achieve from the marketing campaign. Do you want to boost your sales? Is your sole objective to spread awareness? Do you want to announce the launch of a new service or product? These are the basic question you need to ask yourself. The answers will help you in drafting the blueprint of your marketing and promotion campaign.
Look & feel of the Flyers
The flyers are how you attract the attention of your target audience and invoke interest in their minds about your services or products and the brand, overall. So, you need to nail the look of your marketing flyers. It has to be well-designed with marketing content that informs and intrigues the target audience at the same time. Starting from the color scheme to the font size, everything should be well-balanced. Last but not the least, the information you provide to your target audience has to be accurate. It’s recommended that you get professional help right around this time.
Distribution Method
What kind of distribution method are you thinking of for flyer distribution in Coronado? Do you want to distribute the flyers as handouts or do you want to deliver them from door to door? In most cases, businesses and political parties opt for door-to-door marketing because it generates a better, more positive response from the target audience, compared to handouts. In the latter’s case, there is a higher chance of the flyers getting ignored. The passers-by might simply not receive the flyer or throw and ignore it immediately.
Call to Action
The main objective of the flyer marketing campaign is to convey a message to the target audience. So, your messaging should be clear and accurate. It should encourage and influence people to take action. There lies the importance of a ‘call to action message. For instance, let’s say that you are announcing the arrival of a new product or collection at your store along with an introductory special offer. You can sign off by saying “hurry and avail great discounts on our new collection, limited period offer.” This will generate a significant response from the potential customer.
Conclusion
These are the things that one should keep in mind when investing in and planning flyer marketing for business or political advertising in Coronado. In case you need any professional help, which you will need, reach out to someone experienced enough like Direct to Door Marketing, the top marketing promotion company in the US with a thriving presence across all the major cities. Guidance from the pros steers your marketing objectives on the path of accomplishment, leading to uninterrupted growth.
