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Stages in the car buying journey process

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Spyne
Stages in the car buying journey process

Before making the actual purchase, car buyers go through a number of steps in the "Car Buying Journey" cycle. You can't just wait for the potential customer to come to you in order to introduce them to your dealership. You must engage with customers early in the process since they contact with a variety of touchpoints before going to a dealership. In the last few years, the vehicle industry has undergone a tremendous evolution. The industry is entirely changing due to innovation and digitization, which is also changing consumer perception and behaviour.

Because of how much of an influence digital has, roughly 60% of customers do their homework online before visiting a dealership.

One of the most significant financial decisions a customer will ever make is whether to purchase an automobile. As a result, purchasers deliberate over their choice for a considerable amount of time.

Before making the actual purchase, car buyers go through a number of steps in the "Car Buying Journey" buyer cycle.

The majority of buyers are uninformed of the vehicle they intend to acquire before they start their adventure. They then search online for a suitable vehicle that suits their needs and price range.


A whopping 95% of automobile buyers consult the internet for information. Buyers thoroughly investigate the many makes and models in various price ranges during this time. You (as a dealership) need to make sure that you can guide them through the process as they conduct their web research.




Additionally, you must give them comprehensive details on potential vehicles they might be interested in purchasing. They will then be able to go to the next phase and make an informed decision as a result.

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