UX research is the first and foremost step in the UX design process. It helps to uncover and test our assumptions, discover commonalities among our target audience members, and determine their wants, ambitions, and mental models.
We, at Octet Design Studio, a UI UX design agency in Mumbai offering UX research services, follows these steps for the UX research process.
1. Set Clear Goals
Setting clear goals, helps us to define the process, distribute resources efficiently, get stakeholders on board, and optimise the user insights that we discover.
We start by developing hypotheses and subjects of interest based on future challenges and opportunities we intend to learn more about. These might be from past studies, new prospects discovered, or creative thinking.
2. Define Research Methods
There are different research methods, qualitative and quantitative as well as attitudinal and behavioural. It depends from project to project and we usually pair them to extract user insights in the most desirable manner.
3. Start Discovery Phase
This is where the rubber meets the road. We execute the research techniques, which include conducting surveys, interviews and user testing to understand user problems and expectations.
4. Translating Findings Into Insights
Users may say they want a better product or they find the app confusing but it is upto us to give it context. As an experienced UX research company in Mumbai, we interpret the findings and translate them into ideas for design solutions.
5. Iterate And Test
We conduct several other tests such as usability testing or A/B testing for the existing product, to determine which designs people prefer, and heatmaps to observe where they click and scroll.
Final Thoughts
UX research process is a continual and pervasive one, affecting all UX design and product development aspects. It serves a variety of functions all across the design process.
For effective product designs, you can bank on our user research services. We have a team of experienced UX researchers, who create products based on data, and not assumptions.
