Your brand's logo isn't the only face of your business; your business profile also has a fair share in this aspect.
A well-taken business profile photo has the same relevance as your brand logo. Your brand's logo introduces your brand to the customers, creates the first impression and captures their attention. It helps to distinguish you from the clutter and etch your brand in their memories.
Similarly, a good business profile photo raises your credibility and elevates your ranking in the cognisance of your clients, recruiters, and customers.
According to a study, profiles featuring decent pictures are viewed 14 times more by users on LinkedIn and other social media platforms. Hence, getting a business profile photoshoot clicked by a professional is probably the best option.
However, if this isn't possible, then keep reading this article. Following the tips below will undoubtedly help you capture a good business profile picture.
Browse for poses
Yes, you read that right. You need to browse for poses before you dive into taking the pictures. The right posture can change the viewers' attitude towards you and your brand.
The impression of your facial expression and body language has immense power to either make or break any deal or situation. It's also why corporate leaders pay a lot of attention to their body language and facial expression controls.
For e.g., a calm and composed face in the face of adversity or panic gives the audience a message of control and calm. In contrast, a funny look in the same situation sends a message of indifference and aloofness to the same audience.
Pick. Which category do you want to be a part of? A confident and calm individual or a carefree person.
Therefore, do your meticulous research on poses for your business profile picture. A pose combines your body language and facial expression, thus conveying your personality and intent to the audience.
Both these elements are essential in photography, commanding the human psyche to a great extent. Hence, ensure that you optimise these elements to maximise your reliability points.
High-resolution Image
Do not use blurry or low-resolution pictures for your business profile photos. Your image should feature you and needs to be visible to make a compelling profile.
Hence, consider investing or renting a high-resolution device for the photoshoot.
Selfies are a no-go
Yes, your business profile should focus on your face, but that doesn't mean you can use selfies for the purpose. Selfies are too informal and thus aren't an ideal fit for your business profile.
Headshot photography is the preferred methodology for clicking business profile photoshoot. Headshot photographs extend from your face to the top of your shoulders so that the focus is on your face.
While taking a headshot, your eyes are focused, your face well-composed and lit to make it seem as if you're looking at a person (the viewer). Doing so will make your profile picture visually appealing and help you to create credibility and rapport.
Use a monotone background
A monotone background is the best for taking pictures for professional purposes. A monotone background eliminates any unnecessary distraction from your surroundings and puts you in the spotlight.
Having strangers, friends, and family members in your profile picture will confuse the audience. It will be challenging for people to recognise you if they haven't met you at least or you have left a lasting impression.
If you want to include your team or staff members in your profile, you can use a picture featuring your team with you for your banner.
Pay attention to lighting
Lighting is the most crucial aspect of any photograph and, if leveraged cleverly, can change the entire look of your professional headshot.
After all, optimal lighting is essential for capturing a good headshot for LinkedIn. Use soft and natural light to click your professional headshot for LinkedIn.
A moderately shady area or locations where the rays of the setting sun are prevalent are a few places where you can shoot a good photograph or your business profile.
Summing up
Taking a professional profile picture by yourself can be quite challenging, but so is its ROI. A decent business profile picture can significantly boost your referral rates and responses.
You may find it hard to believe, but your profile picture is like an ambassador for your branding campaign.
Therefore, you must put in efforts and investment in capturing one. Ensure that you keep these tips in your mind to click a good business photograph.
However, if you still find it difficult to click one, you can also contact professionals to get a good headshot in Melbourne. Doing so will give you a clear idea of your resources and options to make an informed decision.
