The term white hat originates from old western movies where the good guys wore the white hats and the bad guys wore the black hats. Today the term white hat SEO refers to ethical search engine optimisation techniques and black hat SEO refers to unethical approaches.
White hat SEO follows the guidelines set down by the search engines themselves such as naturally linking to others sites and not buying links which the search engines don't like. If a link to another website has to be bought it's not a true vote for that website, as it has been placed there only for financial gain and not because the link would be of genuine interest to the websites visitors.
The use of keyphrases can also be considered white or black hat as white hat SEO'rs will use keyphases in the natural context of a body of text, if you write your web copy for your visitors and not the search engines you will achieve better results.
Black hat techniques involve keyphrase stuffing which tries to fool the search engine into thinking that a page is of more relevance because it uses the keyphrase loads of times. The search engines have algorithms for detecting this and can penalise a site for using these techniques.
A white hat company will never try to hide anything from their clients; they will always keep them involved as much as they can in the SEO process and never mislead them in how they achieve their results.
Some webmasters come up with an idea and write their post, then search for blogs where they can publish their work. It is more efficient to choose your target blog first and then blend your article with the blog theme. Read at least 10 posts published on that blog before you start writing. If you want your guest post to be accepted, you need to make sure that it is relevant to the host blog. Try not to write about a topic that has already been posted on that website.
Mention Influential Bloggers
Mentioning influential people in your niche helps you build connections. When you do this, the people you write about will probably find out about your post without you telling them through their analytics. Many of them will share your post with their fans and followers on social media sites. This strategy can help you reach a new audience and drive traffic to your blog.
