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Tips for Preparing for a Digital Marketing Interview

Avani Rajput

Everyone is aware of the basics of preparing for an interview- questions to be asked in an interview, about attire, researching about the company, and so on. But apart from the basis, there are several candidates who make mistakes at or before the time of the interview. Digital marketing is very demanding in the industry and there are plenty of jobs available for candidates. To get that dream job for yourself, here are some tips for those candidates who are preparing for a digital marketing interview.  

1) Never be afraid to critique the company’s website or social media channel

Many times the interviewer will ask you about their company website or about any of their social media profiles. Here, it is important that you research their website and social media profiles, analyze it and make a note of them. The interviewer will also appreciate hearing any suggestions about the company’s online presence. You can learn more about interview techniques at Digital Marketing Training Institute in Pune


2) Online presence

You must be active on social media platforms. Need to be updated or should be creative on your social media platforms. Apart from your personal life, you update a lot of content on social media regarding several topics of your interest because if you can’t market yourself online, then how can you market the company you are working for?  

3) Try to know as much as you can about the digital space

It is important to know about current trends, algorithms, and news about digital marketing. Most of the time the interviewer will ask you about the latest updates on Google, current social media trends, and so on. It is important to read articles that are available on the internet about digital marketing. Thus, enroll yourself today in Digital Marketing Courses in Pimpri Chinchwad to have a safe and successful career path.  


4) You need to be comfortable with analytics –

In any digital marketing role, there will be a measurement component in it and your interviewer will definitely check how comfortable you are with analytics and interpreting them. So if you haven’t had an opportunity to work with analytics, try to create your own blog or any account that needs analytics and start practicing on it. You can even watch certain videos online about analytics and this will help you at the time of your interview.  

5) Be prepared with the STAR technique –

Many of the time interviewers will ask behavioral questions to assess how candidates handle common situations at the workplace. For that, you need to know about the star method and should be prepared for it. Join India’s best digital marketing courses in Kothrud Pune to know more about Digital Marketing careers.

The STAR method is about Situation, Task, Action, and Result.

Situation – Describe the situation you were in. 

Task – Describe the task you had to do.

Action – Describe the action you took.

Result – Describe the outcome of your action. 

Avani Rajput
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