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Lifestyle Photography: The Ultimate Step-by-Step Guide To Making Your Product Photography Look Amazing

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Andrew Paul
Lifestyle Photography: The Ultimate Step-by-Step Guide To Making Your Product Photography Look Amazing



To sell on Amazon, there is a huge gap that sellers have to bridge. Amazon product photography helps you to cater to the various facets of bridging that gap and give you a plethora of opportunities to explore.


Lifestyle images are a crucial aspect of any Amazon product photographer. They have the potential to act as social proof for your products in the eyes of your buyers. However, it might be tricky to tell the story you want to tell through lifestyle photos. 


In any case, there are a few simple ways you can implement in your lifestyle images to enhance the images and the experience of your buyer.



Choose a fitting background


A good background sets the basis for the story you want to tell with your images. Choosing appropriate backgrounds can help you highlight your product better as well as showcasing some extra ways to use the product altogether.


(Image courtesy of www.michaelenglandart.com)


Product Photo backdrops can be creative or classy, colorful, or brand affirming, whichever fits your product & brand the best.


Play with shadows


Shadows are meant to be subtle, accentuating details in your photos. They can add another level of contrast, dimension and a sense of balance to a photo. Shadows can be added in post on photo editing softwares as well in addition to capturing them naturally.  


Take advantage of Natural Light in Product Photography for Amazon


Sometimes, theres no better lighting than natural lighting. While most people may get the idea that making use of natural light means doing photography outdoors, it’s far from the truth. You can take fascinating pictures of your product under sunshine peeking in from your windows too!


(Image courtesy of www.girish-joshi.com)


Pictures with natural light just have a way of immersing the viewer into the experience presented in the photo. Moreover, not to state the obvious but it is important to remind ourselves that natural lighting is totally free and requires no expensive lighting equipment or the hassle of carrying them around. Using natural lighting, you can make anywhere your own studio for Amazon Product Photography


Capturing Product Interactivity


The importance of lifestyle images in your Product Photography for Amazon is due to the quality of social proof they add to your product listing pages. Moreover, they can also be used to communicate stronger messages about your brand as a whole. 


(Image courtesy of www.yourcamerastory.com)



Something as simple as using models of different ethnicities can portray your brand in the light of inclusivity. Furthermore, showing your product being used by a person increases its utility in the mind of the buyer. Some products may even look better when shown in use, with the prime example of this phenomenon being clothing items.


Using a Tripod Stand 


You can avoid the frustration that comes with shaky or blurred photos by investing in a cheap tripod. Tripod stands are great when capturing and setting scenes simultaneously, providing a more efficient photoshoot experience.



This is important especially for Amazon Product photography where there is a need to show the product’s various features and where changing the frame even a little can disturb the uniformity of your images.


Trying different angles, settings, and lighting conditions


Variety is important in Amazon Photography. Taking a lot of pictures gives you some breathing space when you sit back and review your photos. Not only does this reduce the likeliness of having to re-shoot, but also it also shows your product in different situations that you might find useful.


Most professional Amazon Product Photography services also practice this in order to cater to any needs their clients may have in regards to the images without having to do the shoot again, which can be taxing in terms of cost and time. Hence, there’s no reason to not practice this yourself as well!


Edit in Post-Production


If your lifestyle photos are shot outside, you can do a little bit of editing to make the images vibrant and attractive. You can tinker with photos using any photo editor that you find easy to use.


Even the best Amazon Product Photographer may get some minor details wrong, and that’s where editing your images in post comes in. Fixing minor blemishes, or removing some minor objects ruining the image can be down effortlessly with the powerful photo editing softwares around these days. 



The Takeaway


While you may not get the same results as you would with a professional Amazon photography service, you can get pretty close to making captivating lifestyle images which can help you boost your sales by adding new levels of immersion to your images.


In short, the tips in this article should be able to help you start achieving better product photography within your own niche. The best part is that they don't require any extensive equipment or knowledge of technical specifications; they're tips that any amateur photographer can put to good use right away.



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