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What Is Inbound Marketing and Why Your Business Needs It

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Inbound digital marketing is a term that encompasses all of the marketing activities that get potential customers to visit your Ottawa business’ website. This can be done through a variety of means, including search engine optimization (SEO) servicescontent marketingsocial media marketing, and paid search (aka pay-per-click) advertising. Inbound marketing is about creating a relationship with your customers and prospects and then using those relationships to drive sales and grow your business. 

The first step in any inbound marketing strategy is to attract visitors to your website. Once you have visitors on your site, the next step is to convert them into leads. This is done through a process called lead generation, which involves capturing contact information from visitors so that you can follow up with them later. Finally, once you have leads, you need to turn those leads into customers through a process called lead nurturing. Lead nurturing involves building relationships with leads so that they eventually become customers. 

Inbound Digital Marketing for Your Ottawa Business Is an Ongoing Process 

It is not a one-time effort, but rather an ongoing strategy that requires consistent effort over time. Your inbound marketing plan should be revisited and tweaked on a regular basis. In order to be successful with inbound digital marketing, you need to have a plan in place and you need to be consistent with your implementation of that plan. However, if you do these things, you can expect to see results that will help you grow your business. 

Inbound marketing is just one of the digital marketing essentials your Ottawa business needs. If you are not already using inbound digital marketing techniques, now is the time to start. It is a great way to attract visitors to your site, generate leads, and then turn those leads into customers. Implementing an inbound digital marketing strategy can help you achieve your business goals and grow your company. Now that you know what inbound marketing is, get in touch with the digital marketing experts at WSI Ottawa for help getting started. 

Originally Posted on WSI Digital Marketing Blog


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