Are you a retailer who relies on a shopping campaign to promote your products? Here’s some news for you, Google has just confirmed that the standard shopping campaign will continue to go in the foreseeable future. The term “foreseeable” refers to a period of not less than 6 months.
This is a moment of relief for those marketers who rely on standard shopping campaigns. This blog post will talk about all the activities you can or cannot perform in a standard shopping campaign. So let’s get straight into it.
Check out the comparison table between smart and standard shopping campaigns – Confirmed by Officials.
“Standard Shopping campaigns will be supported for the foreseeable future,” Google Ads Liaison Ginny Marvin confirmed on Twitter.
This follows reports that certain Google Ads representatives have stated that conventional Shopping advertising would be phased out soon.
Naturally, “foreseeable future” denotes “not long from now: soon.” But, at least in the internet era, time is relative. In internet years, 6 months from now may be a very different place.
How Does Standard Shopping Campaign Works?
Shopping campaigns are a simple and flexible method to organise and market your Merchant Center product inventory within Google Advertising. So in simple words, these campaigns are used to manage your Shopping ads.
Wondering How Standard Shopping Campaigns Work?