AI Chatbots are the go-to solution for modern marketing. They can handle customer support, product as well as service-related queries. Hence, doubts that raise questions over their efficiency and capability are a thing of the past now.
A study by Drift has revealed that a total of 87.2% of consumers in 2021 had anything but a positive chatbot experience.
Chatbots are the current trend! And, one that is here to stay! 🤩
In this read, as the title suggests, we will help you with a roadmap to choosing the best AI chatbot platform for your business.
But let’s start with the basics.
What is an AI Chatbot?
To put it simply, AI chatbots are tools that can level up your digital experience.
These are chatbots trained to have human-like conversations using processes such as Natural Language Processing (NLP) and Machine Learning (ML). These processes enable chatbots to operate without any external human interference.
An AI chatbot platform can understand language outside of its pre-programmed commands and provide a response based on existing data.
(Read: Chatbots vs AI Chatbots)
This is because, unlike regular chatbots, AI chatbots are constantly learning from their conversations. Hence, over time, they adapt their responses to different patterns and situations observed.
How AI Chatbot Platform Works?
The biggest roadblock to AI adoption is marketers' fear of understanding its functioning.
The truth of AI chatbots is that they can be understood, made, and adapted by anyone. You don't need a PhD for that!
All that is required is a good AI chatbot platform!
At the base level, an AI chatbot platform receives input data via the user. The conversational AI platform interprets and translates it into relevant output. So, when a visitor asks a question, the AI chatbot analyzes their intent, sentiment, and tone, and then attempts to deliver the best possible response.
As you can see, we have now reached the end of our basics!
Let’s now move on to our handbook for choosing the right AI chatbot.
How to Choose The Right AI Chatbot?
Now that you’re well impressed and all set to invest in an AI chatbot platform, you must look out for these 4 things.
- What Can Your AI Chatbot Do?
When choosing an AI chatbot, you must look for a multi-purpose chatbot. We no longer want chatbots to stick to welcoming and thanking your customers. These AI chatbots should now be able to schedule meetings, arrange chats with customer service representatives, and more.
- Omnichannel support
AI chatbots work by being deployed on your digital touchpoints. Therefore, the absence of an omnichannel approach makes your AI chatbot useless. Hence, before deploying your AI chatbot, ensure that it can be multiplied on multiple platforms like social media handles, websites, etc.
- NLP
No matter how much we emphasize the importance of NLP, it’s not going to be enough. NLP is the key element that facilitates AI chatbots with their rightful character traits - understanding complex human language and translating it to computer-understandable language.
- Scalability and Ease of Use
Lastly, the volume and complexity of queries must be easily handled by your chatbots. Investing in a chatbot that is in itself difficult to deploy and use serves little benefit when it comes to saving time⏱️
Conclusion
There is no denying that AI chatbots are a fascinating advancement in the modern digital technology landscape. And why not? They are not just multi-purpose, but all-rounders.
From ordering a pizza for you to answering specific questions, they can do it all.
AI chatbots are the magical wizards that yesterday’s marketing world lacked and the modern marketing world celebrates.
Do not deprive your company of its magical benefits and properties and get one today!
An Introduction to Chatbot: With Chatbots being everywhere, the challenge is to develop a well functioning one.
Here is the chatbot tutorial with the basics of creating an AI chatbot.
As per a survey by Oracle in 2017, 80% of business respondents were already using or planned to use AI chatbot by 2020.
These interactive platforms that communicate in a human-like manner offer several benefits — the biggest being round-the-clock availability on email, SMS, live chat, and apps.
With the increased popularity of chatbots, the technologies powering them – namely NLP, AI, and machine learning- are being refined.As a result, chatbots will increasingly be able to hold conversations like humans instead of providing bland cardboard responses because they are designed to understand the nuances of human languages.2.
Data-driven customer insightsThe great thing about AI chatbots is that they can make notes, a.k.a, collect data while they are holding conversations or immediately after it.
Automated supportThis trend will be most apparent in call centers where the employees’ main job is to provide customer support and address customer requests 24*7.
Messenger botsCalls aren’t conducive at all times, and email conversations can stretch out over days, which is why 68% of consumers prefer messaging as the go-to way for staying in touch with a business.
